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- Patricia Greenspan (2009). Resting Content: Sensible Satisficing? American Philosophical Quarterly 46:305-17.Suppose I am now making plans for next summer’s vacation. I can spend a week in Rome or on the Riviera, but not both. Either choice would be excellent, but after weighing various pros and cons, I decide that for my purposes Rome would be better. If I am rational, then, I must choose Rome. It is an assumption of standard decision theory that rationality requires maximizing: trying to get the maximum amount of whatever form of value we are after (usually construed as “utility”). An alternative has been proposed, under the heading of “satisficing” – being satisfied with what suffices, as it were, or settling for an option that is “good enough” – but this may seem rational only when there are costs to determining which option is best that diminish the value of choosing it, to the point where the choice of a less good option really amounts to maximizing. Where there is no serious cost, even in time and effort, to getting hold of something better – a vacation in Rome rather than the Riviera – how could it be rational to turn it down? If we pay attention to the temporal standpoint from which a choice is made, though, satisficing makes good sense. It accords with our common appeal to thresholds: adequate levels of satisfaction or value, such that getting above them is not necessary, though it might be nice. Once we have reached a threshold, it is rational – meaning rationally permissible – to stop. Pushing further toward the best may also be permissible but is not rationally required, where we already have a good enough option in hand. So if offered a chance to move to Rome while already settled happily on the Riviera, I would not be irrational to turn the offer down, even if I grant that accepting it would make my vacation even better.
The crucial feature of standard decision theory for present purposes is that it conceives rational action as maximizing, as doing the best that one can in terms of satisfying one’s preferences. For maximizing to be possible, the preference set in question must completely order a person’s options. But I have argued elsewhere that that condition is often unmet by actual preference sets, so maximizing is not always available. Given that it is not, satisficing deserves attention, both as the most important alternative to maximizing and for the lessons it can yield with respect to goal-directed action. With those lessons in hand, standard maximizing decision theory is reconsidered, with the aim of showing that it does not adequately represent the normative distinction between means and ends.
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