The study of business ethics: A case for dr seuss

Business Ethics 9 (3):155–162 (2000)
This paper provides an example of how narrative literature can be used to teach management ethics within management education. The place of narrative literature in the study of organisations generally is considered, and it is suggested that such material can provide non‐traditional cases for teaching purposes. Dr. Seuss’s The Lorax is chosen as an example of a story with which students can empathise. The ‘case’ is analysed using an ethical decision‐making framework. As part of this analysis a number of theoretically based ethical issues are discussed so as to illustrate the range and depth of ethical issues that can be raised by such a simple narrative. It is concluded that although The Lorax is not a novel, it contains a richness of texture which makes it very useful for management education. Arguments for the legitimisation of the use of narrative fiction in conjunction with traditional cases for management education are presented in conclusion
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1111/1467-8608.00186
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history Request removal from index
Download options
PhilPapers Archive

Upload a copy of this paper     Check publisher's policy on self-archival     Papers currently archived: 16,667
External links
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library
References found in this work BETA

No references found.

Add more references

Citations of this work BETA

Add more citations

Similar books and articles

Monthly downloads

Added to index


Total downloads

7 ( #304,000 of 1,726,249 )

Recent downloads (6 months)

1 ( #369,877 of 1,726,249 )

How can I increase my downloads?

My notes
Sign in to use this feature

Start a new thread
There  are no threads in this forum
Nothing in this forum yet.