What happened to the "social" in social psychology?

Abstract
This article describes the historical abandonment of the distinctive conception of the social dimensions of cognition, emotion and behavior embraced by American social psychologists in the early decades of the twentieth century. It is suggested that part of the reason why the original conception of the social was abandoned by American psychologists was because of its association with theories of the “group mind,” the apparent threat it posed to cherished principles of rationality and autonomy, and the impoverished conception of the social inherited from European crowd theorists that came to inform the experimental study of social groups. It is suggested that while these factors partly explain the neglect of the social in American social psychology, none represent particularly good reasons for abandoning the original conception of the social. Consequently there are in principle no impediments to the revival of the theoretical and experimental study of the social dimensions of cognition, emotion and behavior in contemporary American social psychology
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John D. Greenwood (2011). On the Social Dimensions of Moral Psychology. Journal for the Theory of Social Behaviour 41 (4):333-364.
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John D. Greenwood (2011). On the Social Dimensions of Moral Psychology. Journal for the Theory of Social Behaviour 41 (4):333-364.
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