Abstract

Despite popular consensus or relativist sentiments, rhetoric is not a purely subjective phenomenon but is firmly grounded in semiotic reality. The same definite semiosic nature of the universe that makes geology and archaeology work is also operant within rhetoric — as are syntactic configurations and the semantic situations that proceed from them. Inasmuch as semiosis extends throughout all the universe, from organic life in its most complex forms all the way to the most basic structures of physical matter, so rhetoric finds its roots extending along these pathways. While language use falls partially within the multistability of the universe, with the result that there can be pliability in its use and perception, nevertheless the roots of rhetoric as semiotic ensure that syntax, the subsequent semantic content, and the rhetorical sense this semantic content presents within communication — all these are never fully nor finally reducible to human subjectivity. As the semiotic spiral in principle makes all that occurs within the universe discoverable and read-able, seen especially in forensic studies of physical structures, in just the same way we find that rhetoric and all instances of its usage are also discoverable and read-able. All that is needed is that the one reading has access to the semiosic traces, especially the relevant interpretants. Such is a very sobering ethical accountability grounded upon semiosis itself, extending to all anthroposemiotic life