Informal Logic

Abstract
Informal logic is the attempt to develop a logic to assess, analyse and improve ordinary language (or "everyday") reasoning. It intersects with attempts to understand such reasoning from the point of view of philosophy, formal logic, cognitive psychology, and a range of other disciplines. Most of the work in informal logic focuses on the reasoning and argument (in the premise-conclusion sense) one finds in personal exchange, advertising, political debate, legal argument, and the social commentary that characterizes newspapers, television, the World Wide Web and other forms of mass media.
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Robert Baum (1975). Logic. Holt, Rinehart and Winston.
Mark Weinstein (2007). Informal Logic and the Foundations of Argument. The Proceedings of the Twenty-First World Congress of Philosophy 5:19-24.
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