David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
Learn more about PhilPapers
Proceedings of the International Association for Business and Society 17:104-108 (2006)
As brands have emerged as key organizational assets and primary capital, branding has become the essence of many businesses. Companies and their brands are evermore expected to behave in a responsible way towards society. This article develops a model that allows companies that are interested in brand building towards social values to identify which kinds of public services are better for them to associate with in order to develop a socially responsible strategy
|Keywords||Business and Professional Ethics Conference Proceedings Social Science|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
No citations found.
Similar books and articles
Igor Abramov (2009). Building Peace in Fragile States — Building Trust is Essential for Effective Public-Private Partnerships. Journal of Business Ethics 89 (4):481 - 494.
Jatinder J. Singh, Oriol Iglesias & Joan Manel Batista-Foguet (2012). Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty. Journal of Business Ethics 111 (4):541-549.
Edmund R. Gray (2007). Financial Management Practices of Socially Responsible Entrepreneurs. Business and Professional Ethics Journal 26 (1/4):71-99.
Douglas Cumming & Sofia Johan (2007). Socially Responsible Institutional Investment in Private Equity. Journal of Business Ethics 75 (4):395 - 416.
Antonio Argandoña (2003). Private-to-Private Corruption. Journal of Business Ethics 47 (3):253 - 267.
Guido Palazzo & Kunal Basu (2007). The Ethical Backlash of Corporate Branding. Journal of Business Ethics 73 (4):333 - 346.
Robert A. Phillips (2009). Private Security Companies and Institutional Legitimacy. Business Ethics Quarterly 19 (3):403-432.
Kevin Morrell & Ian Clark (2010). Private Equity and the Public Good. Journal of Business Ethics 96 (2):249 - 263.
Krishan Kumar & Ekaterina Makarova (2008). The Portable Home: The Domestication of Public Space. Sociological Theory 26 (4):324-343.
Rafael Currás-Pérez, Enrique Bigné-Alcañiz & Alejandro Alvarado-Herrera (2009). The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company. Journal of Business Ethics 89 (4):547 - 564.
M. R. Hyman, D. A. Kopf & D. Lee (2009). Review of Literature--Future Research Suggestions: Private Label Brands: Benefits, Success Factors and Future Research. [REVIEW] Journal of Brand Management 17 (5):368--389.
Added to index2012-09-18
Total downloads7 ( #401,220 of 1,789,932 )
Recent downloads (6 months)1 ( #423,018 of 1,789,932 )
How can I increase my downloads?