Related debates in ethics and entrepreneurship: Values, opportunities, and contingency

Journal of Business Ethics 84 (3):341 - 365 (2009)
In this paper, we review two seemingly unrelated debates. In business ethics, the argument is about values: are they universal or emergent? In entrepreneurship, it is about opportunities – are they discovered or constructed? In reality, these debates are similar as they both overlook contingency. We draw insight from pragmatism to define contingency as possibility without necessity. We analyze real-life narratives and show how entrepreneurship and ethics emerge from our discussion as parallel streams of thought.
Keywords contingency  pragmatism  entrepreneurship  values  opportunities
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DOI 10.2307/40294748
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