The communication of corporate social responsibility: United states and european union multinational corporations [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 74 (4):373 - 389 (2007)
This study explores corporate social responsibility (CSR) by conducting a cross-cultural analysis of communication of CSR activities in a total of 16 U.S. and European corporations. Drawing on previous research contrasting two major approaches to CSR initiatives, it was proposed that U.S. companies would tend to communicate about and justify CSR using economic or bottom-line terms and arguments whereas European companies would rely more heavily on language or theories of citizenship, corporate accountability, or moral commitment. Results supported this expectation of difference, with some modification. Specifically, results indicated that EU companies do not value sustainability to the exclusion of financial elements, but instead project sustainability commitments in addition to financial commitments. Further, U.S.-based companies focused more heavily on financial justifications whereas EU-based companies incorporated both financial and sustainability elements in justifying their CSR activities. In addition, wide variance was found in both the prevalence and use of specific CSR-related terminology. Cross-cultural distinctions in this use create implications with regard to measurability and evidence of both strategic and bottom-line impact. Directions for further research are discussed.
|Keywords||corporate social responsibility corporate communications transnational comparative analysis social reporting|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Isabelle Maignan (2001). Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison. [REVIEW] Journal of Business Ethics 30 (1):57 - 72.
Archie B. Carroll (1998). The Four Faces of Corporate Citizenship. Business and Society Review 100 (1):1-7.
Andrew Crane, Ciaran Driver, John Kaler, Martin Parker & John Parkinson (2005). Stakeholder Democracy: Towards a Multi-Disciplinary View. Business Ethics 14 (1):67–75.
Citations of this work BETA
Gregory Jackson & Androniki Apostolakou (2010). Corporate Social Responsibility in Western Europe: An Institutional Mirror or Substitute? [REVIEW] Journal of Business Ethics 94 (3):371 - 394.
Tom E. Thomas & Eric Lamm (2012). Legitimacy and Organizational Sustainability. Journal of Business Ethics 110 (2):191-203.
Belaid Rettab, Anis Ben Brik & Kamel Mellahi (2009). A Study of Management Perceptions of the Impact of Corporate Social Responsibility on Organisational Performance in Emerging Economies: The Case of Dubai. [REVIEW] Journal of Business Ethics 89 (3):371 - 390.
Lei Wang & Heikki Juslin (2012). Values and Corporate Social Responsibility Perceptions of Chinese University Students. Journal of Academic Ethics 10 (1):57-82.
Diana Ingenhoff & A. Martina Koelling (2012). Media Governance and Corporate Social Responsibility of Media Organizations: An International Comparison. Business Ethics 21 (2):154-167.
Similar books and articles
Klaus-Michael Menz (2010). Corporate Social Responsibility: Is It Rewarded by the Corporate Bond Market? A Critical Note. [REVIEW] Journal of Business Ethics 96 (1):117-134.
Pepijn K. C. van de Pol & Frank G. A. de Bakker (2010). Direct-to-Consumer Advertising of Pharmaceuticals as a Matter of Corporate Social Responsibility? Journal of Business Ethics 94 (2):211-224.
Susanne Arvidsson (2010). Communication of Corporate Social Responsibility: A Study of the Views of Management Teams in Large Companies. [REVIEW] Journal of Business Ethics 96 (3):339 - 354.
Rafael Bravo, Jorge Matute & José M. Pina (2012). Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities. [REVIEW] Journal of Business Ethics 107 (2):129-146.
Stefan Tengblad & Claes Ohlsson (2010). The Framing of Corporate Social Responsibility and the Globalization of National Business Systems: A Longitudinal Case Study. [REVIEW] Journal of Business Ethics 93 (4):653 - 669.
Francis Weyzig (2009). Political and Economic Arguments for Corporate Social Responsibility: Analysis and a Proposition Regarding the Csr Agenda. [REVIEW] Journal of Business Ethics 86 (4):417 - 428.
György Ligeti & Ágnes Oravecz (2009). Csr Communication of Corporate Enterprises in Hungary. Journal of Business Ethics 84 (2):137 - 149.
Junwei Shi, Haiyan Fu & Lijun Hu (2007). Social Responsibility, Social Capital, and Corporate Competitive Advantage in Transitional China. International Corporate Responsibility Series 3:377-394.
Added to index2009-01-28
Total downloads20 ( #193,928 of 1,911,506 )
Recent downloads (6 months)1 ( #457,144 of 1,911,506 )
How can I increase my downloads?