Personal Values As a Catalyst for Corporate Social Entrepreneurship

Journal of Business Ethics 60 (3):233-249 (2005)
The literature acknowledges a distinction

between immoral, amoral and moral management. This

paper makes a case for the employee (at any level) as a

moral agent, even though the paper begins by highlighting

a body of evidence which suggests that individual

moral agency is sacrificed at work and is

compromised in deference to other pressures. This leads

to a discussion about the notion of discretion and an

examination of a separate, contrary body of literature

which indicates that some individuals in corporations

may use their discretion to behave in a socially entrepreneurial

manner. My underlying assumption is that

CSR isn’t solely driven by economics and that it may

also be championed as a result of a personal morality,

inspired by employees’ own socially oriented personal

values. A conceptual framework is put forward and it is

suggested that individuals may be categorized as Active

or Frustrated Corporate Social Entrepreneurs; Conformists

or Apathetics, distinguished by their individualistic

or collectivist personal values. In a discussion of

the nature of values, this paper highlights how values

may act as drivers of our behavior and pays particular

attention to the values of the entrepreneur, thereby

linking the existing debate on moral agency with the

field of corporate social responsibility.
Keywords Champions  discretion  moral agency  entrepreneurship  corporate social responsibility  values  business ethics  organisational culture  corporate social irresponsibility  social psychology
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