Advertisement Disclaimer Speed and Corporate Social Responsibility: “Costs” to Consumer Comprehension and Effects on Brand Trust and Purchase Intention
Journal of Business Ethics (forthcoming)
|Abstract||This article has no associated abstract. (fix it)|
|Keywords||No keywords specified (fix it)|
|Through your library||Configure|
Similar books and articles
Chieh-Peng Lin, Shwu-Chuan Chen, Chou-Kang Chiu & Wan-Yu Lee (2011). Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility. Journal of Business Ethics 102 (3):455-471.
Rafael Currás-Pérez, Enrique Bigné-Alcañiz & Alejandro Alvarado-Herrera (2009). The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company. Journal of Business Ethics 89 (4):547 - 564.
Chi-Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang & Da-Chang Pai (forthcoming). The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation. Journal of Business Ethics.
Jatinder J. Singh, Oriol Iglesias & Joan Manel Batista-Foguet (2012). Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty. Journal of Business Ethics 111 (4):541-549.
Jaywant Singh, Maria Mar Garcia los Salmones Sanchededelz & Igancio Rodriguez Bosqudele (2008). Understanding Corporate Social Responsibility and Product Perceptions in Consumer Markets: A Cross-Cultural Evaluation. Journal of Business Ethics 80 (3):597 - 611.
Joëlle Vanhamme, Adam Lindgreen, Jon Reast & Nathalie Popering (2012). To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing. Journal of Business Ethics 109 (3):259-274.
Andrea J. S. Stanaland, May O. Lwin & Patrick E. Murphy (2011). Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility. Journal of Business Ethics 102 (1):47-55.
Ker-Tah Hsu (2012). The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence From the Life Insurance Industry in Taiwan. Journal of Business Ethics 109 (2):189-201.
Longinos Marin, Salvador Ruiz & Alicia Rubio (2009). The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior. Journal of Business Ethics 84 (1).
Longinos Matin, Salvador Ruiz & Alicia Rubio (2009). The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior. Journal of Business Ethics 84 (1):65 - 78.
Pierre Chandon, J. Wesley Hutchinson & Scott H. Young, Does in-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase.
Sandro Castaldo, Francesco Perrini, Nicola Misani & Antonio Tencati (2009). The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products. Journal of Business Ethics 84 (1):1 - 15.
Julie Pirsch, Shruti Gupta & Stacy Landreth Grau (2007). A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study. Journal of Business Ethics 70 (2):125 - 140.
Kam-Hon Lee (1987). The Informative and Persuasive Functions of Advertising: A Moral Appraisal — a Further Comment. Journal of Business Ethics 6 (1):55 - 57.
Sorry, there are not enough data points to plot this chart.
Added to index2012-10-18
Recent downloads (6 months)0
How can I increase my downloads?