Towards taming the labor-management frontier: A strategic marketing framework [Book Review]

Journal of Business Ethics 15 (4):475 - 485 (1996)
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Abstract

Turbulent changes in the American business landscape over the past several years present a potentially ominous future for our society. The confluence of corporate downsizing, declining unionism and the surging preference for hiring part-time/temporary workers poses a threat to the very existence of our blue-collar middle class. Furthermore, when these conditions are juxtaposed against prevailing corporate rhapsodies to employee participation programs and a teamwork approach to quality improvement, the scenario becomes absurd.Solutions to the societal and workplace problems we face require both ethical and practical attention. This paper examines current labor-management hostilities from the Mutual Trust perspective on morality. Furthermore, I propose a strategic internal marketing framework as one mechanism for trust-building at the labor-management frontier. The premise for the study is that as a society we will be better off with the system of checks and balances which labor unions can provide; that positive business performance will result from cooperative rather than adversarial relations; and that to be a premier player in the global economy, we must replace worker cynicism and detachment with hope.

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References found in this work

Ethics and the Conduct of Business.John Raymond Boatright - 2009 - Boston: Pearson Prentice Hall. Edited by Jeffery David Smith.
Ethics and the Conduct of Business.John R. Boatright - 1994 - Journal of Business Ethics 13 (6):446-454.
Shrewd Bargaining on the Moral Frontier.Peter Cramton & J. Gregory Dees - 1991 - Business Ethics Quarterly 1 (2):135-167.
Ethics and services marketing.Ellen J. Kennedy & Leigh Lawton - 1993 - Journal of Business Ethics 12 (10):785 - 795.

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