Is the challenge for psychologists to return to behaviourism?

Behavioral and Brain Sciences 24 (3):415-416 (2001)
I suggest that contemporary economics shares many of the characteristics of methodological behaviourism in psychology, with its emphasis on the influence of motivation, learning, and situational incentives on behaviour, and minimal interest in the details of the cognitive processes that transform input (information) into output (behaviour). The emphasis on these characteristics has the same strengths and weaknesses in economics as in behaviourist psychology.
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