Corporate communication and impression management – new perspectives why companies engage in corporate social reporting
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 27 (1-2):55 - 68 (2000)
This paper addresses the theoretical framework on corporate social reporting. Although that corporate social reporting has been analysed from different perspectives, legitmacy theory currently is the dominating perspective. Authors employing this framework suggest that social and environmental disclosures are responses to both public pressure and increased media attention resulting from major social incidents such as the Exxon Valdez oil spill and the chemical leak in Bhopal (India). More specifically, those authors argue that the increase in social disclosures represent a strategy to alter the public''s perception about the legitimacy of the organisation. Therefore, we suggest using corporate communication as an overarching framework to study corporate social reporting in which corporate image and corporate identity are central.
|Keywords||corporate communication corporate social reporting impression management theoretical framework|
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Citations of this work BETA
Carmelo Reverte (2009). Determinants of Corporate Social Responsibility Disclosure Ratings by Spanish Listed Firms. Journal of Business Ethics 88 (2):351 - 366.
Annika Beelitz & Doris M. Merkl-Davies (2012). Using Discourse to Restore Organisational Legitimacy: 'CEO-Speak' After an Incident in a German Nuclear Power Plant. [REVIEW] Journal of Business Ethics 108 (1):101-120.
Piet Eenkhoorn & Johan J. Graafland (2011). Lying in Business: Insights From Hannah Arendt's 'Lying in Politics'. Business Ethics 20 (4):359-374.
Yves Fassin (2008). SMEs and the Fallacy of Formalising CSR. Business Ethics 17 (4):364-378.
Cedric E. Dawkins & John W. Fraas (2010). Beyond Acclamations and Excuses: Environmental Performance, Voluntary Environmental Disclosure, and the Role of Visibility. [REVIEW] Journal of Business Ethics 92 (4):655.
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