David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 53 (4):333-352 (2004)
The purpose of this paper is to explore two questions:(1) Is symmetrical communication in public relations practice inherently ethical?(2) Does symmetrical communication contribute to public relations effectiveness and organizational effectiveness? Three surveys are undertaken to test seven research hypotheses for the purpose of cross-validating research findings. The results suggest that symmetrical communication is inherently ethical. Moreover, symmetrical communication indeed contributes to several performance measures, which include positive market performance, overall organizational effectiveness, conflict resolution, crisis management, favorable organizational reputation, and positive media exposure, with the last two measures only partially supported.
|Keywords||symmetrical communication public relations ethical communication public relations effectiveness organizational effectiveness|
|Categories||categorize this paper)|
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Citations of this work BETA
Birgitta Dresp-Langley (2009). The Communication Contract and its ten Ground Clauses. Journal of Business Ethics 87 (3):415 - 436.
Chris Roberts (2012). Public Relations and Rawls: An Ill-Fitting Veil to Wear. Journal of Mass Media Ethics 27 (3):163-176.
Young Kim (2015). Toward an Ethical Model of Effective Crisis Communication. Business and Society Review 120 (1):57-81.
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