Public relations autonomy, legal dominance, and strategic orientation as predictors of crisis communicative strategies
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 86 (1):29 - 41 (2009)
This article investigates the factors affecting how public relations autonomy, legal dominance, and strategic orientation affect crisis communicative response in corporate contexts. Communication managers, crisis managers, public affairs managers, and/or public relations managers were solicited from Taiwan’s top 500 companies to participate in a survey. The results revealed that, in contrast to public relations autonomy being the strongest and sole predictor of concession strategy, legal dominance could predict defensive and diversionary responses in crisis events. The article concludes with a discussion of practical applications and theoretical implications.
|Keywords||crisis communicative strategy public relations autonomy legal dominance strategic orientation|
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References found in this work BETA
Kelly C. Strong, Richard C. Ringer & Steven A. Taylor (2001). THE* Rules of Stakeholder Satisfaction (* Timeliness, Honesty, Empathy). Journal of Business Ethics 32 (3):219 - 230.
Robert R. Ulmer & Timothy L. Sellnow (2000). Consistent Questions of Ambiguity in Organizational Crisis Communication: Jack in the Box as a Case Study. [REVIEW] Journal of Business Ethics 25 (2):143 - 155.
Jeffrey L. Bradford & Dennis E. Garrett (1995). The Effectiveness of Corporate Communicative Responses to Accusations of Unethical Behavior. Journal of Business Ethics 14 (11):875 - 892.
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