David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 76 (4):385 - 396 (2007)
For many years, the actions of Myanmar’s military government have provoked domestic discontent and strong condemnation overseas. The government is encouraging tourism in an attempt to legitimize its actions whilst generating valuable foreign currency. However, a number of organizations are urging people to avoid travel to Myanmar and thus prevent the military junta from obtaining the hard currency and global legitimacy it needs to survive. In this article, the ethical arguments for and against tourism in Myanmar are discussed, and for the first time the ethical perceptions of tourists themselves are explored. The study applied the Multidimensional Ethics Scale to a group of 376 Myanmar visitors, finding that respondents were generally in favor of tourism in Myanmar, but were uncomfortable with the ethical implications of their visit.
|Keywords||ethical perspectives Multidimensional Ethics Scale Myanmar tourism|
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References found in this work BETA
R. E. Reidenbach & D. P. Robin (1990). Toward the Development of a Multidimensional Scale for Improving Evaluations of Business Ethics. Journal of Business Ethics 9 (8):639 - 653.
Scott J. Vitell & James Muncy (2005). The Muncy–Vitell Consumer Ethics Scale: A Modification and Application. [REVIEW] Journal of Business Ethics 62 (3):267 - 275.
R. Eric Reidenbach & Donald P. Robin (1988). Some Initial Steps Toward Improving the Measurement of Ethical Evaluations of Marketing Activities. Journal of Business Ethics 7 (11):871 - 879.
Yvette P. Lopez, Paula L. Rechner & Julie B. Olson-Buchanan (2005). Shaping Ethical Perceptions: An Empirical Assessment of the Influence of Business Education, Culture, and Demographic Factors. [REVIEW] Journal of Business Ethics 60 (4):341 - 358.
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Citations of this work BETA
Peter E. Mudrack & E. Sharon Mason (2013). Ethical Judgments: What Do We Know, Where Do We Go? [REVIEW] Journal of Business Ethics 115 (3):575-597.
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