Media governance and corporate social responsibility of media organizations: an international comparison
Business Ethics 21 (2):154-167 (2012)
|Abstract||Media companies are increasingly becoming aware of the importance of their reputation. In order to legitimate themselves, they are starting to present themselves as ‘good corporate citizens’ by engaging in media governance and corporate social responsibility (CSR) activities. The communication of those activities is crucial for the building of reputation. However, to date, no comprehensive studies have been conducted to evaluate the communication of media governance and CSR activities of media organizations. This study aims to fill this gap and examined websites and reports of selected media organizations in Germany, Italy, France, Austria, and Switzerland. Results indicate that public service media organizations communicate proportionally more on media governance than private media organizations, which may be due to the fact that public service media organizations feel more accountable to the public as they have a public service obligation. Concerning the communication of their CSR activities, media organizations focus on society-oriented measures|
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
Maria Grafström & Karolina Windell (2011). The Role of Infomediaries: CSR in the Business Press During 2000–2009. [REVIEW] Journal of Business Ethics 103 (2):221-237.
Claude-Jean Bertrand (1986). Media Ethics in Perspective. Journal of Mass Media Ethics 2 (1):17 – 22.
Bartosz W. Wojdynski & Daniel Riffe (2011). What Kind of Media, and When? Public Opinion About Press Coverage of Politicians' Private Lives. Journal of Mass Media Ethics 26 (3):206 - 223.
Raphael Cohen-Almagor (2002). Responsibility and Ethics in the Canadian Media: Some Basic Concerns. Journal of Mass Media Ethics 17 (1):35 – 52.
K. Distin (2012). Symbolically Generalized Communication Media: A Category Mistake? Constructivist Foundations 8 (1):93-95.
Irène Perrin (2007). The Role of the Mass Media As Stakeholders In Conferring Corporate Legitimacy. Proceedings of the International Association for Business and Society 18:467-469.
Sun Young Lee & Craig E. Carroll (2011). The Emergence, Variation, and Evolution of Corporate Social Responsibility in the Public Sphere, 1980–2004: The Exposure of Firms to Public Debate. [REVIEW] Journal of Business Ethics 104 (1):115-131.
Sigman L. Splichal (1997). Media Lawyers as Factors in the Ethical Decisions of Journalists. Journal of Mass Media Ethics 12 (2):101 – 108.
Charles Sampford & Robyn Lui (2004). Australian Media Ethics Regime and Ethical Risk Management. Journal of Mass Media Ethics 19 (2):86 – 107.
Edward H. Spence (2008). Corruption in the Media. International Journal of Applied Philosophy 22 (2):231-241.
Jay Black (2008). An Informal Agenda for Media Ethicists. Journal of Mass Media Ethics 23 (1):28 – 35.
Jack A. Nelson (2000). The Media Role in Building the Disability Community. Journal of Mass Media Ethics 15 (3):180 – 193.
Harry J. van Buren Iii & Douglas E. Thomas (2006). Social Responsibility Through Information Disclosure and Consumer Choice. Proceedings of the International Association for Business and Society 17:178-179.
Tom Cooper (1990). Comparative International Media Ethics. Journal of Mass Media Ethics 5 (1):3 – 14.
Added to index2012-03-09
Total downloads7 ( #142,326 of 722,917 )
Recent downloads (6 months)1 ( #60,917 of 722,917 )
How can I increase my downloads?