David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 77 (4):405 - 416 (2008)
Using panel data from three Canadian provinces, this article examines the relationship between the de-marketing of tobacco products through provincial-level price increases and consumers’ attempts to quit smoking as measured by the uptake of tobacco replacement therapies. We ground our hypotheses in the rational addiction model and the theory of planned behavior. Our analyses suggest a positive, one-month lagged effect of a price increase of tobacco products on the uptake of tobacco replacement therapies. This effect dissipates 3 months later, suggesting that there is a critical period for aggressive de-marketing of tobacco products. We discuss the implications of these results for theory and future research into de-marketing harmful consumer products.
|Keywords||addiction Canada consumer behavior de-marketing marketing motivation panel data smoking theory of planned behavior tobacco|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
K. McMahon-Parkes (2011). Is Prevention Better Than Cure? A Re-Evaluation of the Potential Use of Nicotine Conjugate Vaccine in Children. Public Health Ethics 4 (2):121-128.
Patrizia Russo, Candida Nastrucci, Giulio Alzetta & Clara Szalai (2011). Tobacco Habit: Historical, Cultural, Neurobiological, and Genetic Features of People's Relationship with an Addictive Drug. Perspectives in Biology and Medicine 54 (4):557-577.
Guido Palazzo & Ulf Richter (2005). CSR Business as Usual? The Case of the Tobacco Industry. Journal of Business Ethics 61 (4):387 - 401.
S. Andrew Ostapski, L. Wayne Plumly & J. L. Love (1997). The Ethical and Economic Implications of Smoking in Enclosed Public Facilities: A Resolution of Conflicting Rights. [REVIEW] Journal of Business Ethics 16 (4):377-384.
K. Voigt (2010). Smoking and Social Justice. Public Health Ethics 3 (2):91-106.
Derek Yach (2001). Healthy Investments in Investing in Health. Journal of Business Ethics 33 (3):191 - 198.
Elise Truly Sautter & Nancy A. Oretskin (1997). Tobacco Targeting: The Ethical Complexity of Marketing to Minorities. [REVIEW] Journal of Business Ethics 16 (10):1011-1017.
Laura Radulian (2005). Marketing of Harmful Products. International Corporate Responsibility Series 2:329-357.
M. Joseph Sirgy & Dong-Jin Lee (2008). Well-Being Marketing: An Ethical Business Philosophy for Consumer Goods Firms. [REVIEW] Journal of Business Ethics 77 (4):377 - 403.
Added to index2009-01-28
Total downloads4 ( #196,112 of 1,018,138 )
Recent downloads (6 months)1 ( #65,321 of 1,018,138 )
How can I increase my downloads?