David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Mass Media Ethics 9 (2):69 – 83 (1994)
This study examines the self-reported ethics of both current and future advertising practitioners, and compares their responses to four scenarios and 17 statements on advertising ethics. Stepwise discriminant analysis was used to determine the extent to which both groups applied the classical ethical theory of deontology to the scenarios and statements. Results indicate significant differences between both groups. For example, current advertising practitioners are significantly less likely than future practitioners to apply deontology to decision making. The implications of these results are discussed and suggestions for future research are outlined.
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References found in this work BETA
Roger Crisp (1987). Persuasive Advertising, Autonomy, and the Creation of Desire. Journal of Business Ethics 6 (5):413 - 418.
Philip Meyer (1987/1991). Ethical Journalism: A Guide for Students, Practitioners, and Consumers. University Press of America.
Jay Black & Ralph D. Barney (1985). The Case Against Mass Media Codes of Ethics. Journal of Mass Media Ethics 1 (1):27 – 36.
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Citations of this work BETA
Sharon Logsdon Yoder & Glen L. Bleske (1997). The Media Ethics Classroom and Learning to Minimize Harm. Journal of Mass Media Ethics 12 (4):227 – 242.
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