David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Medical Humanities 24 (1/2):79-103 (2003)
This paper provides a brief visual history of the ways women patients, and specifically women patients whose marital status is identified in conjunction with their illness, have been constructed as abnormal in the images of advertisements designed to promote psychotropic medications to an audience of psychiatrists. The advertisements I discuss come from the two largest circulation American psychiatric journals, The American Journal of Psychiatry and Archives of General Psychiatry, between the years 1964 and 2001. I use the ads to focus on two concomitant narratives. On one hand, I show how the advertisements situate the rise of wonder drugs in the context of an era described as the golden age of psychopharmacology, during which time drug treatments helped revolutionize the diagnosis and treatment of anxiety, depression, and other outpatient mental illnesses in the United States. On the other hand, the advertisements also illustrate the ways in which these new scientific treatments could not function free of the culture in which they were given meaning. In the space between drug and wonder drug, or between medication and metaphor, the images thus hint at the ways psychotropic treatments became imbricated with the same gendered assumptions at play in an American popular culture intimately concerned with connecting normal and heteronormal when it came to defining the role of women in civilization
|Keywords||pharmaceutical advertising gender biological psychiatry psychopharmaceuticals psychoanalysis|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
No citations found.
Similar books and articles
Ashish Chandra & Gary A. Holt (1999). Pharmaceutical Advertisements: How They Deceive Patients. [REVIEW] Journal of Business Ethics 18 (4):359 - 366.
Dan J. Stein (2008). Philosophy of Psychopharmacology: Smart Pills, Happy Pills, and Pepp Pills. Cambridge University Press.
P. Susan Stephenson & Gillian A. Walker (1980). Psychotropic Drugs and Women. Bioethics Quarterly 2 (1):20-38.
Paul C. Santilli (1983). The Informative and Persuasive Functions of Advertising: A Moral Appraisal. [REVIEW] Journal of Business Ethics 2 (1):27 - 33.
Yvonne Raley (2006). Food Advertising, Education, and the Erosion of Autonomy. International Journal of Applied Philosophy 20 (1):67-79.
Emmanuella Plakoyiannaki, Kalliopi Mathioudaki, Pavlos Dimitratos & Yorgos Zotos (2008). Images of Women in Online Advertisements of Global Products: Does Sexism Exist? [REVIEW] Journal of Business Ethics 83 (1):101 - 112.
John Alan Cohan (2001). Towards a New Paradigm in the Ethics of Women's Advertising. Journal of Business Ethics 33 (4):323 - 337.
Stanisław Pużyński (2004). Placebo in the Investigation of Psychotropic Drugs, Especially Antidepressants. Science and Engineering Ethics 10 (1):135-142.
Renske Wierda & Jacky Visser Visser (2012). Direct-to-Consumer Advertisements for Prescription Drugs as an Argumentative Activity Type. Journal of Argumentation in Context 1 (1):81-96.
Don E. Tomlinson (1991). Where Mortality and Law Diverge: Ethical Alternatives in the Soldier of Fortune Cases. Journal of Mass Media Ethics 6 (2):69 – 82.
Toine Pieters & Stephen Snelders (2009). Psychotropic Drug Use: Between Healing and Enhancing the Mind. Neuroethics 2 (2):63-73.
Nan Zhou & Mervin Y. T. Chen (1997). A Content Analysis of Men and Women in Canadian Consumer Magazine Advertising: Today's Portrayal, Yesterday's Image? Journal of Business Ethics 16 (5):485 - 495.
Toine Pieters & Stephen Snelders (2011). Standardizing Psychotropic Drugs and Drug Practices in the Twentieth Century: Paradox of Order and Disorder. Studies in History and Philosophy of Science Part C 42 (4):412-414.
Added to index2010-08-30
Total downloads10 ( #151,901 of 1,099,742 )
Recent downloads (6 months)8 ( #33,157 of 1,099,742 )
How can I increase my downloads?