David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 91 (3):379 - 390 (2010)
This article explores the concept of cultural competence and its relevance as an organizational resource in ethical disputes. Empirically, we aim to reveal the cultural competences that a global forest industry company, StoraEnso, and a global environmental nongovernmental organization (NGO), Greenpeace, utilized in forestry conflicts during 1985–2001. Our study is based on data which were collected from corporate and NGO communication outlets and which have gone through a detailed discourse-semiotic analysis. Our reinterpretation of the discourses identified three cultural competences: (1) the ability to understand changing consumer preferences and values, (2) the ability to utilize culturally determined positions of expertise, and (3) the ability to maintain trust and credibility in the community through open communicative practices. We argue that these competences are relevant in industry–NGO disputes for both parties. However, maintaining them all simultaneously is a difficult task, since various discourses which aim at upholding them can sometimes have contradictory effects.
|Keywords||corporate social responsibility conflict consumer cultural competence dialog discourse ethical dispute forest industry NGO|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Peter Berger & Thomas Luckmann (1966/1990). The Social Construction of Reality: A Treatise in the Sociology of Knowledge. Anchor Books.
Guido Palazzo & Andreas Georg Scherer (2006). Corporate Legitimacy as Deliberation: A Communicative Framework. [REVIEW] Journal of Business Ethics 66 (1):71 - 88.
David M. Rasmussen, Jurgen Habermas, Christian Lenhardt & Shierry Weber Nicholsen (1993). Moral Consciousness and Communicative Action. Philosophical Quarterly 43 (173):571.
Chaïm Perelman (1969). The New Rhetoric: A Treatise on Argumentation. Notre Dame, [Ind.]University of Notre Dame Press.
Mette Morsing & Majken Schultz (2006). Corporate Social Responsibility Communication: Stakeholder Information, Response and Involvement Strategies. Business Ethics 15 (4):323–338.
Citations of this work BETA
Edmund F. Byrne (2014). In Lieu of a Sovereignty Shield, Multinational Corporations Should Be Responsible for the Harm They Cause. Journal of Business Ethics 124 (4):609-621.
Similar books and articles
Eric Cavallero (2009). Federative Global Democracy. Metaphilosophy 40 (1):42-64.
Douglas K. Peterson (2007). Partner Selection for Corporate Social Responsibility Efforts: The Case of Choosing NGO Partners. International Corporate Responsibility Series 3:173-187.
Niklas Egels-Zandén & Peter Hyllman (2006). Exploring the Effects of Union–NGO Relationships on Corporate Responsibility: The Case of the Swedish Clean Clothes Campaign. [REVIEW] Journal of Business Ethics 64 (3):303 - 316.
A. Vaccaro & P. Madsen (2009). Ict and an Ngo: Difficulties in Attempting to Be Extremely Transparent. [REVIEW] Ethics and Information Technology 11 (3):221-231.
Eleanor R. E. O'Higgins (2006). Corruption, Underdevelopment, and Extractive Resource Industries: Addressing the Vicious Cycle. Business Ethics Quarterly 16 (2):235-254.
Salla Laasonen, Martin Fougère & Arno Kourula (2012). Dominant Articulations in Academic Business and Society Discourse on NGO–Business Relations: A Critical Assessment. [REVIEW] Journal of Business Ethics 109 (4):521-545.
Sevki Ozgener (2008). Diversity Management and Demographic Differences-Based Discrimination: The Case of Turkish Manufacturing Industry. [REVIEW] Journal of Business Ethics 82 (3):621 - 631.
Andrew Davis (2005). Social Externalism and the Ontology of Competence. Philosophical Explorations 8 (3):297-308.
Yu-Shan Chen (2008). The Driver of Green Innovation and Green Image – Green Core Competence. Journal of Business Ethics 81 (3):531 - 543.
Maria Joutsenvirta (2011). Setting Boundaries for Corporate Social Responsibility: Firm–NGO Relationship as Discursive Legitimation Struggle. [REVIEW] Journal of Business Ethics 102 (1):57-75.
Added to index2009-05-23
Total downloads14 ( #240,058 of 1,790,118 )
Recent downloads (6 months)1 ( #426,086 of 1,790,118 )
How can I increase my downloads?