A qualitative exploration into voters' ethical perceptions of political advertising: Discourse, disinformation, and moral boundaries [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 17 (16):1871-1885 (1998)
Political campaign advertising continues to be a controversial policy topic in advertising and marketing research. It is also a prime subject for investigating the ethical evaluations of consumers (or voters). The following study draws from postmodern communication theory and employs a qualitative research methodology in order to explore voters' intimate and subjective views about politics, candidates, and political advertising. The findings include emergent themes relating to significant media rituals in voters' lives, the cynical perspective of politics as a game, and the widespread disapproval and suspicion with which voters regard negative political advertising. Additionally, the a priori theme of political information as disinformation was proposed and expanded upon. Findings are discussed in light of a greater understanding of the appropriateness of the traditional versus the postmodern perspective of political communication, informants' construction of moral boundaries which help them determine right from wrong, acceptable vs. unacceptable political behaviours in this particular context.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
No citations found.
Similar books and articles
Aysen Bakir & Scott J. Vitell (2010). The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint. [REVIEW] Journal of Business Ethics 91 (2):299 - 311.
Penny M. Simpson, Gene Brown & Robert E. Widing (1998). The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables. Journal of Business Ethics 17 (2):125-136.
Elizabeth M. Tucker & Daniel A. Stout (1999). Teaching Ethics: The Moral Development of Educators. Journal of Mass Media Ethics 14 (2):107 – 118.
Hyunsoo Park, Michael F. Weigold & Debbie M. Treise (1999). Advertising Ethics: South Korean and American Perceptions and Ideology. Journal of Mass Media Ethics 14 (2):95 – 106.
David S. Waller (2012). “Truth in Advertising”: The Beginning of Advertising Ethics in Australia. Journal of Mass Media Ethics 27 (1):46-56.
Fred K. Beard (2003). College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences. Journal of Business Ethics 48 (3):217-228.
Yunxia Zhu (2009). Confucian Ethics Exhibited in the Discourse of Chinese Business and Marketing Communication. Journal of Business Ethics 88 (Supplement 3):517 - 528.
Cornelius B. Pratt & E. Lincoln James (1994). Advertising Ethics: A Contextual Response Based on Classical Ethical Theory. [REVIEW] Journal of Business Ethics 13 (6):455 - 468.
James H. Fetzer (2004). Disinformation: The Use of False Information. [REVIEW] Minds and Machines 14 (2):231-240.
David S. Waller (2002). Advertising Agency-Client Attitudes Towards Ethical Issues in Political Advertising. Journal of Business Ethics 36 (4):347 - 354.
Added to index2009-01-28
Total downloads13 ( #120,331 of 1,100,819 )
Recent downloads (6 months)2 ( #176,557 of 1,100,819 )
How can I increase my downloads?