An empirical evaluation of the effect of Peer and managerial ethical behaviors and the ethical predispositions of prospective advertising employees
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Business Ethics 48 (3):251-265 (2003)
An advertising firm''s ethical culture (as defined by the firm''s managerial and peer ethical behaviors) may affect the employees'' comfort levels and ethical behaviors. In this research, scenarios were used to describe advertising firms with various ethical cultures. Respondents'' perceived comfort levels in working for the firms described in the scenarios and the respondents'' behavioral intentions when faced with various advertising situations were assessed. Results of the study indicate that peer ethical behavior exerts a strong influence on the comfort or discomfort level and the ethical behavioral intentions of potential advertising employees. Further, the strong influence exerted by peers seems to transcend the ethical behavior of the manager and carry over to the attitude toward the entire corporate advertising environment. This study provides insights for firms and researchers interested in assessing the impact of an advertising firm''s ethical culture on potential employees.
|Keywords||advertising ethics advertising firm's ethical culture employees' comfort levels employees' ethical behavioral intentions manager ethical behavior peer ethical behavior|
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Citations of this work BETA
James W. Westerman, Rafik I. Beekun, Yvonne Stedham & Jeanne Yamamura (2007). Peers Versus National Culture: An Analysis of Antecedents to Ethical Decision-Making. [REVIEW] Journal of Business Ethics 75 (3):239 - 252.
Michael J. O'Fallon & Kenneth D. Butterfield (2011). Moral Differentiation: Exploring Boundaries of the “Monkey See, Monkey Do” Perspective. [REVIEW] Journal of Business Ethics 102 (3):379-399.
Rafik I. Beekun, Ramda Hamdy, James W. Westerman & Hassan R. HassabElnaby (2008). An Exploration of Ethical Decision-Making Processes in the United States and Egypt. Journal of Business Ethics 82 (3):587 - 605.
Michael J. O'Fallon & Kenneth D. Butterfield (2012). The Influence of Unethical Peer Behavior on Observers' Unethical Behavior: A Social Cognitive Perspective. [REVIEW] Journal of Business Ethics 109 (2):117-131.
Yvonne Stedham, Jeanne H. Yamamura & Rafik I. Beekun (2007). Gender Differences in Business Ethics: Justice and Relativist Perspectives. Business Ethics 16 (2):163–174.
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