An empirical evaluation of the effect of Peer and managerial ethical behaviors and the ethical predispositions of prospective advertising employees

Journal of Business Ethics 48 (3):251-265 (2003)
An advertising firm''s ethical culture (as defined by the firm''s managerial and peer ethical behaviors) may affect the employees'' comfort levels and ethical behaviors. In this research, scenarios were used to describe advertising firms with various ethical cultures. Respondents'' perceived comfort levels in working for the firms described in the scenarios and the respondents'' behavioral intentions when faced with various advertising situations were assessed. Results of the study indicate that peer ethical behavior exerts a strong influence on the comfort or discomfort level and the ethical behavioral intentions of potential advertising employees. Further, the strong influence exerted by peers seems to transcend the ethical behavior of the manager and carry over to the attitude toward the entire corporate advertising environment. This study provides insights for firms and researchers interested in assessing the impact of an advertising firm''s ethical culture on potential employees.
Keywords advertising ethics  advertising firm's ethical culture  employees' comfort levels  employees' ethical behavioral intentions  manager ethical behavior  peer ethical behavior
Categories (categorize this paper)
DOI 10.1023/B:BUSI.0000005786.09105.5c
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history Request removal from index
Download options
PhilPapers Archive

Upload a copy of this paper     Check publisher's policy on self-archival     Papers currently archived: 16,667
External links
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library
References found in this work BETA

No references found.

Add more references

Citations of this work BETA

View all 10 citations / Add more citations

Similar books and articles

Monthly downloads

Added to index


Total downloads

11 ( #221,582 of 1,726,249 )

Recent downloads (6 months)

2 ( #264,053 of 1,726,249 )

How can I increase my downloads?

My notes
Sign in to use this feature

Start a new thread
There  are no threads in this forum
Nothing in this forum yet.