An empirical evaluation of the effect of Peer and managerial ethical behaviors and the ethical predispositions of prospective advertising employees
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 48 (3):251-265 (2003)
An advertising firm''s ethical culture (as defined by the firm''s managerial and peer ethical behaviors) may affect the employees'' comfort levels and ethical behaviors. In this research, scenarios were used to describe advertising firms with various ethical cultures. Respondents'' perceived comfort levels in working for the firms described in the scenarios and the respondents'' behavioral intentions when faced with various advertising situations were assessed. Results of the study indicate that peer ethical behavior exerts a strong influence on the comfort or discomfort level and the ethical behavioral intentions of potential advertising employees. Further, the strong influence exerted by peers seems to transcend the ethical behavior of the manager and carry over to the attitude toward the entire corporate advertising environment. This study provides insights for firms and researchers interested in assessing the impact of an advertising firm''s ethical culture on potential employees.
|Keywords||advertising ethics advertising firm's ethical culture employees' comfort levels employees' ethical behavioral intentions manager ethical behavior peer ethical behavior|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
Rafik I. Beekun & James W. Westerman (2012). Spirituality and National Culture as Antecedents to Ethical Decision-Making: A Comparison Between the United States and Norway. [REVIEW] Journal of Business Ethics 110 (1):33-44.
Michael J. O'Fallon & Kenneth D. Butterfield (2012). The Influence of Unethical Peer Behavior on Observers' Unethical Behavior: A Social Cognitive Perspective. [REVIEW] Journal of Business Ethics 109 (2):117-131.
Rafik I. Beekun, Ramda Hamdy, James W. Westerman & Hassan R. HassabElnaby (2008). An Exploration of Ethical Decision-Making Processes in the United States and Egypt. Journal of Business Ethics 82 (3):587 - 605.
Yvonne Stedham, Jeanne H. Yamamura & Rafik I. Beekun (2007). Gender Differences in Business Ethics: Justice and Relativist Perspectives. Business Ethics 16 (2):163–174.
Michael J. O'Fallon & Kenneth D. Butterfield (2011). Moral Differentiation: Exploring Boundaries of the “Monkey See, Monkey Do” Perspective. [REVIEW] Journal of Business Ethics 102 (3):379-399.
Similar books and articles
Satish P. Deshpande, Jacob Joseph & Rashmi Prasad (2006). Factors Impacting Ethical Behavior in Hospitals. Journal of Business Ethics 69 (2):207 - 216.
David S. Waller (2002). Advertising Agency-Client Attitudes Towards Ethical Issues in Political Advertising. Journal of Business Ethics 36 (4):347 - 354.
William J. Mitchell, Phillip V. Lewis & N. L. Reinsch (1992). Bank Ethics: An Exploratory Study of Ethical Behaviors and Perceptions in Small, Local Banks. [REVIEW] Journal of Business Ethics 11 (3):197 - 205.
R. Stephen Parker & Charles E. Pettijohn (2003). Ethical Considerations in the Use of Direct-to-Consumer Advertising and Pharmaceutical Promotions: The Impact on Pharmaceutical Sales and Physicians. [REVIEW] Journal of Business Ethics 48 (3):279-290.
Satish P. Deshpande, Elizabeth George & Jacob Joseph (2000). Ethical Climates and Managerial Success in Russian Organizations. Journal of Business Ethics 23 (2):211 - 217.
Cornelius B. Pratt & E. Lincoln James (1994). Advertising Ethics: A Contextual Response Based on Classical Ethical Theory. [REVIEW] Journal of Business Ethics 13 (6):455 - 468.
David S. Waller (2012). “Truth in Advertising”: The Beginning of Advertising Ethics in Australia. Journal of Mass Media Ethics 27 (1):46-56.
Joel J. Davis (1994). Good Ethics is Good for Business: Ethical Attributions and Response to Environmental Advertising. [REVIEW] Journal of Business Ethics 13 (11):873 - 885.
Satish P. Deshpande (2009). A Study of Ethical Decision Making by Physicians and Nurses in Hospitals. Journal of Business Ethics 90 (3):387 - 397.
Satish P. Deshpande, Jacob Joseph & Rashmi Prasad (2008). Impact of Managerial Dependencies on Ethical Behavior. Journal of Business Ethics 83 (3):535 - 542.
Added to index2009-01-28
Total downloads6 ( #196,681 of 1,096,632 )
Recent downloads (6 months)2 ( #158,594 of 1,096,632 )
How can I increase my downloads?