Abstract

In an age of spectacle politics, presidencies are staged and presented to the public in cinematic terms, using media spectacle to sell the policies, person, and image of the president to vast and diverse publics. The media are complicit, reducing politics to image, spectacle, and story in forms ranging from daily news to synoptic or topical documentaries to fictional films that narrativize especially dramatic events or entire presidential dynasties. Consequently, publics come to see presidencies and politics of the day as narrative and spectacle in an era when entertainment and information inexorably merge, and politics and everyday life are modeled on media forms, with entertainment becoming a dominant mode of media culture and a potent and seductive factor in shaping everyday life.