Graduate studies at Western
Journal of Business Ethics 81 (2):427 - 445 (2008)
|Abstract||This article analyses how the new type of worker is constructed in respect to gender in current management literature. It contributes to the increasing body of work in organisational theory and business ethics which interrogates management texts by analysing textual representations of gender. A discourse analysis of six texts reveals three inter-connected yet distinct ways in which gender is talked about. First, the awareness discourse attempts to be inclusive of gender yet reiterates stereotypes in its portrayal of women. Second, within the individualisation discourse, formerly discriminatory elements of gender lose their importance but a gender dimension reappears within the idea of ‹Brand You’. Third, in the new ideal discourse, women are constructed as ideal workers of the future. The article argues that there is little space within this web of discourses for an awareness of the continued inequalities experienced by women in relation to men to be voiced and that this rhetorical aporia contributes to a ‹post-feminist’ climate.|
|Keywords||gender management organisational theory post-feminism discourse analysis|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
Andrea Larson & R. Edward Freeman (eds.) (1997). Women's Studies and Business Ethics: Toward a New Conversation. Oxford University Press.
Nikala Lane & Andrew Crane (2002). Revisiting Gender Role Stereotyping in the Sales Profession. Journal of Business Ethics 40 (2):121 - 132.
Jane S. Upin (1992). Applying the Concept of Gender: Unsettled Questions. Hypatia 7 (3):180 - 187.
Anca Gheaus (2008). Basic Income, Gender Justice and the Costs of Gender-Symmetrical Lifestyles. Basic Income Studies 3 (3).
Ann Gregory (1990). Are Women Different and Why Are Women Thought to Be Different? Theoretical and Methodological Perspectives. Journal of Business Ethics 9 (4-5):257 - 266.
Anna-Maija Lämsä & Teppo Sintonen (2001). A Discursive Approach to Understanding Women Leaders in Working Life. Journal of Business Ethics 34 (3-4):255 - 267.
Judith G. Oakley (2000). Gender-Based Barriers to Senior Management Positions: Understanding the Scarcity of Female CEOs. [REVIEW] Journal of Business Ethics 27 (4):321 - 334.
Linda McDowell & Joanne P. Sharp (eds.) (1997). Space, Gender, Knowledge: Feminist Readings. J. Wiley.
Claire Colebrook (2004). Gender. Palgrave Macmillan.
Shaheen Borna & Gwendolen White (2003). "Sex" and "Gender": Two Confused and Confusing Concepts in the "Women in Corporate Management" Literature. [REVIEW] Journal of Business Ethics 47 (2):89 - 99.
Added to index2009-01-28
Total downloads12 ( #101,300 of 739,933 )
Recent downloads (6 months)1 ( #61,778 of 739,933 )
How can I increase my downloads?