David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Applied Philosophy 25 (1):2–18 (2008)
Undercover marketing targets potential customers by concealing the commercial nature of an apparently social transaction. In a typical case an individual approaches a marketing target apparently to provide some information or advice about a product in a way that makes it seem like they are a fellow consumer. In another kind of case, a friend displays a product to you, and encourages its purchase, but fails to disclose their association with the marketing firm. We focus on this second type of case and argue that the constitutive dispositions of friendship that provide for the development and maintenance of intimacy also render friends especially vulnerable to undercover marketing techniques and so to the exploitation of friendship for commercial ends. We show how this is corrupting both of the friendship and the commercial agent.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
No citations found.
Similar books and articles
M. Joseph Sirgy & Dong-Jin Lee (2008). Well-Being Marketing: An Ethical Business Philosophy for Consumer Goods Firms. [REVIEW] Journal of Business Ethics 77 (4):377 - 403.
Luís Aráujo, John Finch & Hans Kjellberg (eds.) (2010). Reconnecting Marketing to Markets. Oxford University Press.
Cathy L. Hartman & Caryn L. Beck-Dudley (1999). Marketing Strategies and the Search for Virtue: A Case Analysis of the Body Shop, International. Journal of Business Ethics 20 (3):249 - 263.
Donald P. Robin (1991). Epistemological Structures in Marketing. Business Ethics Quarterly 1 (2):185-200.
Dean Cocking & Steve Matthews (2001). Unreal Friends. Ethics and Information Technology 2 (4):223-231.
Dean Cocking & Jeanette Kennett (2000). Friendship and Moral Danger. Journal of Philosophy 97 (5):278-296.
George G. Brenkert (2008). Marketing Ethics. Blackwell Pub..
Laura Radulian (2005). Marketing of Harmful Products. International Corporate Responsibility Series 2:329-357.
Colin Grant (1999). Theodore Levitt's Marketing Myopia. Journal of Business Ethics 18 (4):397 - 406.
Thomas Boysen Anker, Klemens Kappel & Peter Sandøe (2010). The Liberating Power of Commercial Marketing. Journal of Business Ethics 93 (4):519 - 530.
Added to index2009-01-28
Total downloads23 ( #126,253 of 1,724,889 )
Recent downloads (6 months)1 ( #349,138 of 1,724,889 )
How can I increase my downloads?