Exploring antecedents of attitude and intention toward Internet piracy among college students in South Korea

Asian Journal of Business Ethics 1 (2):177 - 194 (2012)
Abstract
Abstracts   This study aims to examine the predictors of attitude and intentions toward Internet piracy in South Korea. Also, it intends to suggest a model of Internet piracy demonstrating the casual effects of factors of individual attitude and intentions toward Internet piracy. The results demonstrated that moral obligations and subjective norms are significant predictors of an individual’s attitude toward Internet piracy. Moreover, three factors—moral obligation, perceived behavioral control, and attitude—are essential antecedents of an individual’s intention to engage in Internet piracy. The findings of this study embrace multiple implications for factors affecting piracy and promote future research around this topic. Content Type Journal Article Category Original Paper Pages 1-18 DOI 10.1007/s13520-012-0017-5 Authors Hyoungkoo Khang, Department of Advertising and Public Relations, College of Communication and Information Sciences, The University of Alabama, Tuscaloosa, AL, USA Eyun-Jung Ki, Department of Advertising and Public Relations, College of Communication and Information Sciences, The University of Alabama, Tuscaloosa, AL, USA In-Kon Park, Sungkyunkwan University, Seoul, South Korea Seon-Gi Baek, Sungkyunkwan University, Seoul, South Korea Journal Asian Journal of Business Ethics Online ISSN 2210-6731 Print ISSN 2210-6723
Keywords Internet piracy  South Korea  Attitude  Intention
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