David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Ethics and Behavior 11 (2):131 – 149 (2001)
In contrast to the behavioral sciences, the nature and impact of ethical procedures such as informed consent and constraints on the use of deception have been addressed infrequently in the marketing discipline. This article describes an initial investigation into the methodological and ethical practices reported in published marketing research articles since the mid-1970s. Empirical articles appearing in the Journal of Marketing Research and the Journal of Consumer Research between 1975 and 1976, 1989 and 1990, and 1996 and 1997 were coded according to methodological and ethical practices employed and compared with recent trends in the social psychological research literature. The marketing findings revealed an increase over time in laboratory experimentation, the utilization of active deception and debriefing, and the use of university student samples. Although the results suggest that marketing researchers use deception with less frequency and intensity overall than social psychologists, the observed rise in deception procedures in marketing investigations stands in stark contrast to the situation in social psychology, where deception rates have been declining along with a corresponding increase in nonexperimental methodologies and nonstudent samples. The article concludes with a call for greater attention to the ethical, methodological, and disciplinary consequences of the increasing use of deception in marketing research and emphasizes the need for more complete reporting of ethical procedures in published research.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
No citations found.
Similar books and articles
Donald P. Robin (1991). Epistemological Structures in Marketing. Business Ethics Quarterly 1 (2):185-200.
Celia B. Fisher (2005). Deception Research Involving Children: Ethical Practices and Paradoxes. Ethics and Behavior 15 (3):271 – 287.
O. C. Ferrell, Michael D. Hartline & Stephen W. McDaniel (1998). Codes of Ethics Among Corporate Research Departments, Marketing Research Firms, and Data Subcontractors: An Examination of a Three-Communities Metaphor. [REVIEW] Journal of Business Ethics 17 (5):49-62.
Allan J. Kimmel, N. Craig Smith & Jill Gabrielle Klein (2011). Ethical Decision Making and Research Deception in the Behavioral Sciences: An Application of Social Contract Theory. Ethics and Behavior 21 (3):222 - 251.
Sami Alsmadi (2008). Marketing Research Ethics: Researcher's Obligations Toward Human Subjects. Journal of Academic Ethics 6 (2):153-160.
Kelly D. Martin & Jean L. Johnson (2008). A Framework for Ethical Conformity in Marketing. Journal of Business Ethics 80 (1):103 - 109.
George G. Brenkert (2008). Marketing Ethics. Blackwell Pub..
Ralph W. Giacobbe & Madhav N. Segal (2000). A Comparative Analysis of Ethical Perceptions in Marketing Research: U.S.A. Vs. Canada. [REVIEW] Journal of Business Ethics 27 (3):229 - 245.
Praveen Aggarwal, Rajiv Vaidyanathan & Stephen Castleberry (2012). Managerial and Public Attitudes Toward Ethics in Marketing Research. Journal of Business Ethics 109 (4):463-481.
Naresh K. Malhotra & Gina L. Miller (1998). An Integrated Model for Ethical Decisions in Marketing Research. Journal of Business Ethics 17 (3):263-280.
Added to index2009-01-28
Total downloads16 ( #118,429 of 1,679,339 )
Recent downloads (6 months)4 ( #60,347 of 1,679,339 )
How can I increase my downloads?