David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Mass Media Ethics 20 (4):333 – 344 (2005)
Choosing for whom to work is one of the most difficult ethical questions public relations practitioners have to address. This article attempts to examine the issue of client choice in the philosophical context of universalism versus ethical relativism. In this article, while acknowledging that differences between cultures exist, I argue public relations practitioners should take a universalistic approach in choosing their clients because ethical relativism itself is seriously flawed.
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Citations of this work BETA
Soo-Yeon Kim & Hyojung Park (2011). Corporate Social Responsibility as an Organizational Attractiveness for Prospective Public Relations Practitioners. Journal of Business Ethics 103 (4):639-653.
David Cuillier (2009). Mortality Morality: Effect of Death Thoughts on Journalism Students' Attitudes Toward Relativism, Idealism, and Ethics. Journal of Mass Media Ethics 24 (1):40-58.
Soo-Yeon Kim & Eyun-Jung Ki (2014). An Exploratory Study of Ethics Codes of Professional Public Relations Associations: Proposing Modified Universal Codes of Ethics in Public Relations. Journal of Mass Media Ethics 29 (4):238-257.
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