David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Mass Media Ethics 20 (4):333 – 344 (2005)
Choosing for whom to work is one of the most difficult ethical questions public relations practitioners have to address. This article attempts to examine the issue of client choice in the philosophical context of universalism versus ethical relativism. In this article, while acknowledging that differences between cultures exist, I argue public relations practitioners should take a universalistic approach in choosing their clients because ethical relativism itself is seriously flawed.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Peter Singer (1993). Practical Ethics. Cambridge University Press.
Seyla Benhabib (1992). Situating the Self: Gender, Community, and Postmodernism in Contemporary Ethics. Routledge.
James Rachels (1986). The Elements of Moral Philosophy. Monograph Collection (Matt - Pseudo).
James Q. Wilson (1994). [Book Review] the Moral Sense. [REVIEW] Criminal Justice Ethics 13 (2):19-23.
John Tsalikis, Bruce Seaton & Philip L. Shepherd (2001). Relativism in Ethical Research: A Proposed Model and Mode of Inquiry. [REVIEW] Journal of Business Ethics 32 (3):231 - 246.
Citations of this work BETA
Soo-Yeon Kim & Hyojung Park (2011). Corporate Social Responsibility as an Organizational Attractiveness for Prospective Public Relations Practitioners. Journal of Business Ethics 103 (4):639-653.
David Cuillier (2009). Mortality Morality: Effect of Death Thoughts on Journalism Students' Attitudes Toward Relativism, Idealism, and Ethics. Journal of Mass Media Ethics 24 (1):40-58.
Soo-Yeon Kim & Eyun-Jung Ki (2014). An Exploratory Study of Ethics Codes of Professional Public Relations Associations: Proposing Modified Universal Codes of Ethics in Public Relations. Journal of Mass Media Ethics 29 (4):238-257.
Similar books and articles
Cornelius B. Pratt (1991). Public Relations: The Empirical Research on Practitioner Ethics. [REVIEW] Journal of Business Ethics 10 (3):229 - 236.
Thomas H. Bivins (1987). Applying Ethical Theory to Public Relations. Journal of Business Ethics 6 (3):195 - 200.
David L. Martinson (1995). Ethical Public Relations Practitioners Must Not Ignore 'Public Interest'. Journal of Mass Media Ethics 10 (4):210 – 222.
Kathy Fitzpatrick & Candace Gauthier (2001). Toward a Professional Responsibility Theory of Public Relations Ethics. Journal of Mass Media Ethics 16 (2 & 3):193 – 212.
Shannon A. Bowen (2010). An Overview of the Public Relations Function. Business Expert Press.
Yi-Hui Huang (2001). Should a Public Relations Code of Ethics Be Enforced? Journal of Business Ethics 31 (3):259 - 270.
Kevin Stoker & Megan Stoker (2012). The Paradox of Public Interest: How Serving Individual Superior Interests Fulfill Public Relations' Obligation to the Public Interest. Journal of Mass Media Ethics 27 (1):31-45.
Katie R. Place (2011). A Qualitative Examination of Public Relations Practitioner Ethical Decision Making and the Deontological Theory of Ethical Issues Management. Journal of Mass Media Ethics 25 (3):226-245.
Saral Jhingran (2001). Ethical Relativism and Universalism. Motilal Banarsidass Publishers.
Yungwook Kim (2003). Ethical Standards and Ideology Among Korean Public Relations Practitioners. Journal of Business Ethics 42 (3):209 - 223.
Added to index2009-01-28
Total downloads35 ( #114,426 of 1,801,598 )
Recent downloads (6 months)9 ( #84,600 of 1,801,598 )
How can I increase my downloads?