Shaping of moral intensity regarding software piracy: A comparison between thailand and U.s. Students [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Business Ethics 49 (1):91-104 (2004)
Software piracy is a major global concern forbusinesses that generate their revenues throughsoftware products. Moral intensity regardingsoftware piracy has been argued to be relatedto the extent of software piracy. Anunderstanding of the development of moralintensity regarding software piracy inindividuals would aid businesses in developingand implementing policies that may help themreduce software piracy. In this research westudied the similarities and differences indevelopment of moral intensity regardingsoftware piracy among university students intwo different cultures, the U.S. and Thailand. In particular, we studied the influence of theimmediate community of individuals, such asother students, faculty, and other universityemployees, on the development of moralintensity regarding software piracy of the twogroups of students. Results indicate that, ingeneral, there are significant differences inmoral intensity regarding software piracybetween students from the US and Thailand, andthat gender differences also exist. Though theeffect of the immediate community on theself-perception of moral intensity regardingsoftware piracy of students was significant,there appears to be very little significantdifferences in this effect between the studentsin the two different countries studied. Thefindings have implications for teachingbusiness ethics, and for developing andimplementing policies to curb global softwarepiracy.
|Keywords||community effects ethics moral intensity softlifting software piracy|
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Citations of this work BETA
Robert A. Peterson, Gerald Albaum, Dwight Merunka, Jose Luis Munuera & Scott M. Smith (2010). Effects of Nationality, Gender, and Religiosity on Business-Related Ethicality. Journal of Business Ethics 96 (4):573 - 587.
Jae-Eun Kim & Kim K. P. Johnson (2013). The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination. Journal of Business Ethics 112 (1):79-90.
Mei-Fang Chen, Ching-Ti Pan & Ming-Chuan Pan (2009). The Joint Moderating Impact of Moral Intensity and Moral Judgment on Consumer's Use Intention of Pirated Software. Journal of Business Ethics 90 (3):361 - 373.
Gerald Albaum (2014). Business-Related Ethical Values of Future Business Leaders in Four Asia-Pacific Countries. Asian Journal of Business Ethics 3 (2):127-140.
Ian Phau & James Ng (2010). Predictors of Usage Intentions of Pirated Software. Journal of Business Ethics 94 (1):23 - 37.
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