David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 18 (1):65 - 72 (1999)
This article replicates a U.S. study of marketing norms in an international setting. The dimensionality and reliability of the scales are tested in the U.S., Singapore and South Africa. Support is found for the use of the scales, as modified. The norms of the current respondents are compared with those of the original U.S. respondents and each other. Differences between the three countries are found with respect to general honesty and integrity norms, but not for specific marketing-related norms. Differences between the original study results and the current findings are assessed in terms of methodological and substantive factors.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
No citations found.
Similar books and articles
Peter Suber (1989). The Reflexivity of Change: The Case of Language Norms. Journal of Speculative Philosophy 3 (2):100 - 129.
Guijun Zhuang & Alex S. L. Tsang (2008). A Study on Ethically Problematic Selling Methods in China with a Broaden Concept of Gray-Marketing. Journal of Business Ethics 79 (1/2):85 - 101.
Patrick E. Murphy (1999). Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators. [REVIEW] Journal of Business Ethics 18 (1):107 - 124.
Lisa J. Carlson & Raymond Dacey (2010). Social Norms and the Traditional Deterrence Game. Synthese 176 (1):105 - 123.
Bodo B. Schlegelmilch (1998). Marketing Ethics: An International Perspective. International Thomson Business Press.
Ryan Burg (2009). Deliberative Business Ethics. Journal of Business Ethics 88 (4):665 - 683.
Laura Radulian (2005). Marketing of Harmful Products. International Corporate Responsibility Series 2:329-357.
Ishmael P. Akaah (1990). Attitudes of Marketing Professionals Toward Ethics in Marketing Research: A Cross-National Comparison. [REVIEW] Journal of Business Ethics 9 (1):45 - 53.
Ralph W. Giacobbe & Madhav N. Segal (2000). A Comparative Analysis of Ethical Perceptions in Marketing Research: U.S.A. Vs. Canada. [REVIEW] Journal of Business Ethics 27 (3):229 - 245.
Kumar C. Rallapalli, Scott J. Vitell & Sheryl Szeinbach (2000). Marketers' Norms and Personal Values: An Empirical Study of Marketing Professionals. [REVIEW] Journal of Business Ethics 24 (1):65 - 75.
Added to index2009-01-28
Total downloads4 ( #258,452 of 1,102,744 )
Recent downloads (6 months)2 ( #182,643 of 1,102,744 )
How can I increase my downloads?