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- M. R. Klinger, P. Burton & G. Pitts (2000). Mechanisms of Unconscious Priming: Response Competition, Not Spreading Activation. Journal of Experimental Psychology 26 (2):441-455.
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We analyze some of the recent evidence for unconscious semantic access stemming from tasks that, although based on a priming procedure, generate semantic congruity effects because of response competition, not semantic priming effects. We argue that such effects cannot occur without at least some glimpses of awareness about the identity and the meaning of a significant proportion of the primes.
Semantic priming has been a focus of research in the cognitive sciences for more than 30 years and is commonly used as a tool for investigating other aspects of perception and cognition, such as word recognition, language comprehension, and knowledge representations. Semantic Priming: Perspectives from Memory and Word Recognition examines empirical and theoretical advancements in the understanding of semantic priming, providing a succinct, in-depth review of this important phenomenon, framed in terms of models of memory and models of word recognition. The first section examines models of semantic priming, including spreading activation models, the verification model, compound-cue models, distributed network models, and multistage activation models (e.g. interactive-activation model). The second section examines issues and findings that have played an especially important role in testing models of priming and includes chapters on the following topics: methodological issues (e.g. counterbalancing of materials, choice of priming baselines); automatic vs. strategic priming; associative vs. "pure" semantic priming; mediated priming; long-term semantic priming; backward priming; unconscious priming; the prime-task effect; list context effects; effects of word frequency, stimulus quality, and stimulus repetition; and the cognitive neuroscience of semantic priming. The book closes with a summary and a discussion of promising new research directions. The volume will be of interest to a wide range of researchers and students in the cognitive sciences and neurosciences.
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