Zur religiösen Codierung moderner Ernährung. Ayurvedische Koch- und Ernährungsbücher als Lebensratgeber

Zeitschrift für Religions- Und Geistesgeschichte 57 (3):243-264 (2005)
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Abstract

The article surveys German-language ayurvedic cooking and nutrition books from 1990 until today. The semantic analysis reveals a market diversification that corresponds to the following categories: health, diet, spirituality, and individualism. These are main attractors of Ayurveda along with its promises of holistic balance and cosmological integration. Because this development can be interpreted as a reaction to the Western scientific formation of "Ayurveda" within popular life advice literature, this essay uses the concept of reflexive nutrition as derived from M. Stausberg's reflexive ritualization. Furthermore, the success of these books indicates an absence of Christian dietetics in Germany's religion landscape.

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10.1163/1570073054396000

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