Abstract
In order that Hungarian enterprises might survive and grow in western markets, management culture will have to change. Hungary has a lot of advantages, a well educated work force, a culture of change and a latent ability to rebuild itself. It is geographically well placed in the centre of Europe but, unfortunately, it has no mineral wealth to speak of and it is relatively small. Hungary, therefore, has to depend on export to grow and prosper. Change might require sacrifice, but, if this is done correctly and fairly it is worth doing