The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 95 (3):457 - 469 (2010)
In this article, the researchers explore the following question. Can corporate social responsibility (CSR) and the corporate reputation of a firm lead to its brand equity in business-to-business (B2B) markets? This study discusses CSR from customers' viewpoints by taking the sample of industrial purchasers from Taiwan small-medium enterprises. The aims of this study are to investigate: first, the effects of CSR and corporate reputation on industrial brand equity; second, the effects of CSR, corporate reputation, and brand equity on brand performance; and third, the mediating effects of corporate reputation and industrial brand equity on the relationship between CSR and brand performance. Empirical results support the study's hypotheses and indicate that CSR and corporate reputation have positive effects on industrial brand equity and brand performance. In addition, corporate reputation and industrial brand equity partially mediate the relationship between CSR and brand performance
|Keywords||corporate social responsibility industrial brand equity corporate reputation brand performance|
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References found in this work BETA
Olufemi Amao & Kenneth Amaeshi (2008). Galvanising Shareholder Activism: A Prerequisite for Effective Corporate Governance and Accountability in Nigeria. [REVIEW] Journal of Business Ethics 82 (1):119 - 130.
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Citations of this work BETA
Ker-Tah Hsu (2012). The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence From the Life Insurance Industry in Taiwan. [REVIEW] Journal of Business Ethics 109 (2):189-201.
Andrea Pérez & Ignacio Rodríguez del Bosque (2013). Measuring CSR Image: Three Studies to Develop and to Validate a Reliable Measurement Tool. Journal of Business Ethics 118 (2):265-286.
Eun-Ju Lee, Gusang Kwon, Hyun Jun Shin, Seungeun Yang, Sukhan Lee & Minah Suh (2013). The Spell of Green: Can Frontal EEG Activations Identify Green Consumers? Journal of Business Ethics 122 (3):1-11.
Michael S. Aßländer (2013). Honorableness or Beneficialness? Cicero on Natural Law, Virtues, Glory, and (Corporate) Reputation. Journal of Business Ethics 116 (4):751-767.
Won-Moo Hur, Hanna Kim & Jeong Woo (2013). How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation. [REVIEW] Journal of Business Ethics:1-12.
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