The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 95 (3):457 - 469 (2010)
In this article, the researchers explore the following question. Can corporate social responsibility (CSR) and the corporate reputation of a firm lead to its brand equity in business-to-business (B2B) markets? This study discusses CSR from customers' viewpoints by taking the sample of industrial purchasers from Taiwan small-medium enterprises. The aims of this study are to investigate: first, the effects of CSR and corporate reputation on industrial brand equity; second, the effects of CSR, corporate reputation, and brand equity on brand performance; and third, the mediating effects of corporate reputation and industrial brand equity on the relationship between CSR and brand performance. Empirical results support the study's hypotheses and indicate that CSR and corporate reputation have positive effects on industrial brand equity and brand performance. In addition, corporate reputation and industrial brand equity partially mediate the relationship between CSR and brand performance
|Keywords||corporate social responsibility industrial brand equity corporate reputation brand performance|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Olufemi Amao & Kenneth Amaeshi (2008). Galvanising Shareholder Activism: A Prerequisite for Effective Corporate Governance and Accountability in Nigeria. [REVIEW] Journal of Business Ethics 82 (1):119 - 130.
Michael L. Barnett (2005). Stakeholder Influence Capacity and the Variability of Financial Returns to Corporate Social Responsibility. Proceedings of the International Association for Business and Society 16:287-292.
Michael Bendixen & Russell Abratt (2007). Corporate Identity, Ethics and Reputation in Supplier–Buyer Relationships. Journal of Business Ethics 76 (1):69 - 82.
Pieter Van Beurden & Tobias Gössling (2008). The Worth of Values: A Literature Review on the Relation Between Corporate Social and Financial Performance. Journal of Business Ethics 82 (2):407 - 424.
José Luis Fernández Sánchez & Ladislao Luna Sotorrío (2007). The Creation of Value Through Corporate Reputation. Journal of Business Ethics 76 (3):335 - 346.
Citations of this work BETA
Ker-Tah Hsu (2012). The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence From the Life Insurance Industry in Taiwan. [REVIEW] Journal of Business Ethics 109 (2):189-201.
Won-Moo Hur, Hanna Kim & Jeong Woo (2013). How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation. [REVIEW] Journal of Business Ethics:1-12.
Andrea Pérez & Ignacio Rodríguez del Bosque (2013). Measuring CSR Image: Three Studies to Develop and to Validate a Reliable Measurement Tool. Journal of Business Ethics 118 (2):265-286.
Eun-Ju Lee, Gusang Kwon, Hyun Jun Shin, Seungeun Yang, Sukhan Lee & Minah Suh (2013). The Spell of Green: Can Frontal EEG Activations Identify Green Consumers? Journal of Business Ethics 122 (3):1-11.
Min Zhang, Biying Jin, G. Alan Wang, Thong Ngee Goh & Zhen He (forthcoming). A Study of Key Success Factors of Service Enterprises in China. Journal of Business Ethics.
Similar books and articles
Jatinder J. Singh, Oriol Iglesias & Joan Manel Batista-Foguet (2012). Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty. Journal of Business Ethics 111 (4):541-549.
Yuan-Shuh Lii & Monle Lee (2012). Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm. [REVIEW] Journal of Business Ethics 105 (1):69-81.
Yu-Shan Chen (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. [REVIEW] Journal of Business Ethics 93 (2):307 - 319.
Rafael Currás-Pérez, Enrique Bigné-Alcañiz & Alejandro Alvarado-Herrera (2009). The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company. Journal of Business Ethics 89 (4):547 - 564.
Junwei Shi, Haiyan Fu & Lijun Hu (2007). Social Responsibility, Social Capital, and Corporate Competitive Advantage in Transitional China. International Corporate Responsibility Series 3:377-394.
Stephen Bear, Noushi Rahman & Corinne Post (2010). The Impact of Board Diversity and Gender Composition on Corporate Social Responsibility and Firm Reputation. Journal of Business Ethics 97 (2):207 - 221.
Marjo Elisa Siltaoja (2006). Value Priorities as Combining Core Factors Between CSR and Reputation – a Qualitative Study. Journal of Business Ethics 68 (1):91 - 111.
Béatrice Parguel, Florence Benoît-Moreau & Fabrice Larceneux (2011). How Sustainability Ratings Might Deter 'Greenwashing': A Closer Look at Ethical Corporate Communication. [REVIEW] Journal of Business Ethics 102 (1):15-28.
Belaid Rettab, Anis Ben Brik & Kamel Mellahi (2009). A Study of Management Perceptions of the Impact of Corporate Social Responsibility on Organisational Performance in Emerging Economies: The Case of Dubai. [REVIEW] Journal of Business Ethics 89 (3):371 - 390.
Added to index2010-02-06
Total downloads39 ( #69,387 of 1,700,378 )
Recent downloads (6 months)13 ( #50,123 of 1,700,378 )
How can I increase my downloads?