The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Business Ethics 95 (3):457 - 469 (2010)
In this article, the researchers explore the following question. Can corporate social responsibility (CSR) and the corporate reputation of a firm lead to its brand equity in business-to-business (B2B) markets? This study discusses CSR from customers' viewpoints by taking the sample of industrial purchasers from Taiwan small-medium enterprises. The aims of this study are to investigate: first, the effects of CSR and corporate reputation on industrial brand equity; second, the effects of CSR, corporate reputation, and brand equity on brand performance; and third, the mediating effects of corporate reputation and industrial brand equity on the relationship between CSR and brand performance. Empirical results support the study's hypotheses and indicate that CSR and corporate reputation have positive effects on industrial brand equity and brand performance. In addition, corporate reputation and industrial brand equity partially mediate the relationship between CSR and brand performance.
|Keywords||corporate social responsibility industrial brand equity corporate reputation brand performance|
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References found in this work BETA
Michael L. Barnett (2005). Stakeholder Influence Capacity and the Variability of Financial Returns to Corporate Social Responsibility. Proceedings of the International Association for Business and Society 16:287-292.
Olufemi Amao & Kenneth Amaeshi (2008). Galvanising Shareholder Activism: A Prerequisite for Effective Corporate Governance and Accountability in Nigeria. [REVIEW] Journal of Business Ethics 82 (1):119 - 130.
Kenneth M. Amaeshi, Onyeka K. Osuji & Paul Nnodim (2008). Corporate Social Responsibility in Supply Chains of Global Brands: A Boundaryless Responsibility? Clarifications, Exceptions and Implications. [REVIEW] Journal of Business Ethics 81 (1):223 - 234.
Michael Bendixen & Russell Abratt (2007). Corporate Identity, Ethics and Reputation in Supplier–Buyer Relationships. Journal of Business Ethics 76 (1):69 - 82.
José Luis Fernández Sánchez & Ladislao Luna Sotorrío (2007). The Creation of Value Through Corporate Reputation. Journal of Business Ethics 76 (3):335 - 346.
Citations of this work BETA
Ker-Tah Hsu (2012). The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence From the Life Insurance Industry in Taiwan. [REVIEW] Journal of Business Ethics 109 (2):189-201.
Won-Moo Hur, Hanna Kim & Jeong Woo (2013). How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation. [REVIEW] Journal of Business Ethics 125 (1):1-12.
Michael S. Aßländer (2013). Honorableness or Beneficialness? Cicero on Natural Law, Virtues, Glory, and (Corporate) Reputation. Journal of Business Ethics 116 (4):751-767.
James Agarwal, Oleksiy Osiyevskyy & Percy M. Feldman (2015). Corporate Reputation Measurement: Alternative Factor Structures, Nomological Validity, and Organizational Outcomes. Journal of Business Ethics 130 (2):485-506.
Longinos Marín, Pedro J. Cuestas & Sergio Román (forthcoming). Determinants of Consumer Attributions of Corporate Social Responsibility. Journal of Business Ethics.
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