Sustainable tourism: Ethical alternative or marketing ploy? [Book Review]

Journal of Business Ethics 72 (1):77 - 85 (2007)
While tourism is often seen as a welcome source of economic development, conventional mass tourism is associated with numerous negative effects, such as the destruction of ecological systems and loss of cultural heritage. In response to these concerns, a term that has surfaced recently is, sustainable tourism. This article attempts to define sustainable tourism and asks the question of whether this new term is an acceptable criteria or is merely a marketing ploy to attract the morally conscious tourist.
Keywords ethical marketing  false advertising  global tourism  governance instrument  sustainable tourism
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