David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Business Ethics 96 (1):63 - 77 (2010)
Most empirical studies of corporate social responsibility (CSR) focus on variables at the company level. In this article, I focus on the sector level: I consider features of the international clothing business and of the global economy in general, that may influence the CSR potential. There is high ‘CSR potential’ when sector-specific features indicate that the risk of violating CSR standards is high. Thus, ‘high CSR potential’ indicates that there is a potential for positive influence through CSR-related actions. Based on several empirical studies of the clothing business, I identify six features that indicate a high CSR potential. These features are shown to be consistent with more general features of the global economy. This holds whether we emphasize asymmetric relations and unequal distribution, the product cycle, or transnationalization. Thus, the CSR potential of the international clothing business seems not only to be a product of sector-specific properties, but also of more systemic and general features of the global economy. This suggests that the CSR performance of individual companies may enhance their social and environmental impact, but will probably have little effect on the features that determine the CSR potential. In order to affect these features I argue, we rely on other institutions to act – mainly governments. Finally, I conclude that this study shows that it is useful to identify the CSR potential of a business sector. We get a picture of which part of the international CSR standards companies run the greatest risk of violating and of which structural issues intergovernmental actions should address to reduce the potential for violating CSR standards
|Keywords||corporate social responsibility global economy international clothing business supply chain management|
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Citations of this work BETA
Patsy Perry, Steve Wood & John Fernie (2015). Corporate Social Responsibility in Garment Sourcing Networks: Factory Management Perspectives on Ethical Trade in Sri Lanka. Journal of Business Ethics 130 (3):737-752.
Esben Rahbek Gjerdrum Pedersen & Wencke Gwozdz (2014). From Resistance to Opportunity-Seeking: Strategic Responses to Institutional Pressures for Corporate Social Responsibility in the Nordic Fashion Industry. Journal of Business Ethics 119 (2):245-264.
Manveer Mann, Sang-Eun Byun, Hyejeong Kim & Kelli Hoggle (2013). Assessment of Leading Apparel Specialty Retailers' CSR Practices as Communicated on Corporate Websites: Problems and Opportunities. Journal of Business Ethics 122 (4):1-24.
Susan M. Hart (2013). The Crash of Cougar Flight 491: A Case Study of Offshore Safety and Corporate Social Responsibility. [REVIEW] Journal of Business Ethics 113 (3):519-541.
Sadaat Ali Yawar & Stefan Seuring (forthcoming). Management of Social Issues in Supply Chains: A Literature Review Exploring Social Issues, Actions and Performance Outcomes. Journal of Business Ethics.
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