David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 96 (1):63 - 77 (2010)
Most empirical studies of corporate social responsibility (CSR) focus on variables at the company level. In this article, I focus on the sector level: I consider features of the international clothing business and of the global economy in general, that may influence the CSR potential. There is high ‘CSR potential’ when sector-specific features indicate that the risk of violating CSR standards is high. Thus, ‘high CSR potential’ indicates that there is a potential for positive influence through CSR-related actions. Based on several empirical studies of the clothing business, I identify six features that indicate a high CSR potential. These features are shown to be consistent with more general features of the global economy. This holds whether we emphasize asymmetric relations and unequal distribution, the product cycle, or transnationalization. Thus, the CSR potential of the international clothing business seems not only to be a product of sector-specific properties, but also of more systemic and general features of the global economy. This suggests that the CSR performance of individual companies may enhance their social and environmental impact, but will probably have little effect on the features that determine the CSR potential. In order to affect these features I argue, we rely on other institutions to act – mainly governments. Finally, I conclude that this study shows that it is useful to identify the CSR potential of a business sector. We get a picture of which part of the international CSR standards companies run the greatest risk of violating and of which structural issues intergovernmental actions should address to reduce the potential for violating CSR standards
|Keywords||corporate social responsibility global economy international clothing business supply chain management|
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References found in this work BETA
Elisabet Garriga & Domènec Melé (2004). Corporate Social Responsibility Theories: Mapping the Territory. [REVIEW] Journal of Business Ethics 53 (1-2):51-71.
Nada K. Kakabadse, Cécile Rozuel & Linda Lee-Davies (2005). Corporate Social Responsibility and Stakeholder Approach: A Conceptual Review. International Journal of Business Governance and Ethics 1 (4):277-302.
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Citations of this work BETA
Manveer Mann, Sang-Eun Byun, Hyejeong Kim & Kelli Hoggle (2013). Assessment of Leading Apparel Specialty Retailers' CSR Practices as Communicated on Corporate Websites: Problems and Opportunities. Journal of Business Ethics:1-24.
Susan M. Hart (2013). The Crash of Cougar Flight 491: A Case Study of Offshore Safety and Corporate Social Responsibility. [REVIEW] Journal of Business Ethics 113 (3):519-541.
Esben Rahbek Gjerdrum Pedersen & Wencke Gwozdz (2014). From Resistance to Opportunity-Seeking: Strategic Responses to Institutional Pressures for Corporate Social Responsibility in the Nordic Fashion Industry. Journal of Business Ethics 119 (2):245-264.
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