The effect of moral philosophy and ethnocentrism on quality-of-life orientation in international marketing: A cross-culturaal comparison [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Business Ethics 18 (1):73 - 89 (1999)
This paper examines the effects of moral philosophy and ethnocentrism on quality of life orientation in international marketing. It also provides a cross-cultural comparison of ethical values between Koreans and Americans. International quality-of-life (IQOL) orientation refers to marketers' disposition to make decisions to enhance the well-being of consumers in foreign markets while preserving the well-being of other stakeholders. It is hypothesized that marketers' moral philosophy and ethnocentrism influence the development of marketers' IQOL. Specifically, the higher the IQOL orientation of international managers, the higher their moral idealism, the higher their moral relativism, and the lower their ethnocentrism. Also, it is hypothesized that American managers are likely to score higher on moral relativism but lower on moral idealism compared to their Korean counterparts. Also, Korean managers are expected to be more ethnocentric than American managers. Data were collected from business professionals who enrolled in professional MBA courses both from the U.S. and Korea. The results provided support for the hypothesized relationships. Managerial implications of these relationships are discussed.
|Keywords||Philosophy Ethics Business Education Economic Growth Management|
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Citations of this work BETA
Mohammed Y. A. Rawwas, Ziad Swaidan & Mine Oyman (2005). Consumer Ethics: A Cross-Cultural Study of the Ethical Beliefs of Turkish and American Consumers. [REVIEW] Journal of Business Ethics 57 (2):183 - 195.
Long-Chuan Lu & Chia-Ju Lu (2010). Moral Philosophy, Materialism, and Consumer Ethics: An Exploratory Study in Indonesia. [REVIEW] Journal of Business Ethics 94 (2):193 - 210.
John Angelidis & Nabil A. Ibrahim (2011). The Impact of Emotional Intelligence on the Ethical Judgment of Managers. Journal of Business Ethics 99 (S1):111-119.
Ji Yeon Han, Hyun Soon Park & Hyeonju Jeong (2013). Individual and Organizational Antecedents of Professional Ethics of Public Relations Practitioners in Korea. Journal of Business Ethics 116 (3):553-566.
Mohammed Y. A. Rawwas, Ziad Swaidan & Mine Oyman (2005). Consumer Ethics: A Cross-Cultural Study of the Ethical Beliefs of Turkish and American Consumers. Journal of Business Ethics 57 (2):183-195.
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