The effect of moral philosophy and ethnocentrism on quality-of-life orientation in international marketing: A cross-culturaal comparison [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 18 (1):73 - 89 (1999)
This paper examines the effects of moral philosophy and ethnocentrism on quality of life orientation in international marketing. It also provides a cross-cultural comparison of ethical values between Koreans and Americans. International quality-of-life (IQOL) orientation refers to marketers' disposition to make decisions to enhance the well-being of consumers in foreign markets while preserving the well-being of other stakeholders. It is hypothesized that marketers' moral philosophy and ethnocentrism influence the development of marketers' IQOL. Specifically, the higher the IQOL orientation of international managers, the higher their moral idealism, the higher their moral relativism, and the lower their ethnocentrism. Also, it is hypothesized that American managers are likely to score higher on moral relativism but lower on moral idealism compared to their Korean counterparts. Also, Korean managers are expected to be more ethnocentric than American managers. Data were collected from business professionals who enrolled in professional MBA courses both from the U.S. and Korea. The results provided support for the hypothesized relationships. Managerial implications of these relationships are discussed.
|Keywords||Philosophy Ethics Business Education Economic Growth Management|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
Mohammed Y. A. Rawwas, Ziad Swaidan & Mine Oyman (2005). Consumer Ethics: A Cross-Cultural Study of the Ethical Beliefs of Turkish and American Consumers. [REVIEW] Journal of Business Ethics 57 (2):183 - 195.
Long-Chuan Lu & Chia-Ju Lu (2010). Moral Philosophy, Materialism, and Consumer Ethics: An Exploratory Study in Indonesia. [REVIEW] Journal of Business Ethics 94 (2):193 - 210.
John Angelidis & Nabil A. Ibrahim (2011). The Impact of Emotional Intelligence on the Ethical Judgment of Managers. Journal of Business Ethics 99 (S1):111-119.
Ji Yeon Han, Hyun Soon Park & Hyeonju Jeong (2013). Individual and Organizational Antecedents of Professional Ethics of Public Relations Practitioners in Korea. Journal of Business Ethics 116 (3):553-566.
Mohammed Y. A. Rawwas, Ziad Swaidan & Mine Oyman (2005). Consumer Ethics: A Cross-Cultural Study of the Ethical Beliefs of Turkish and American Consumers. Journal of Business Ethics 57 (2):183-195.
Similar books and articles
Kumar C. Rallapalli, Scott J. Vitell & Sheryl Szeinbach (2000). Marketers' Norms and Personal Values: An Empirical Study of Marketing Professionals. [REVIEW] Journal of Business Ethics 24 (1):65 - 75.
Anusorn Singhapakdi, Somboom Salyachivin, Busaya Virakul & Vinich Veerayangkur (2000). Some Important Factors Underlying Ethical Decision Making of Managers in Thailand. Journal of Business Ethics 27 (3):271 - 284.
Barbara Applebaum (1996). Moral Paralysis and the Ethnocentric Fallacy. Journal of Moral Education 25 (2):185-199.
Dennis B. Arnett & Shelby D. Hunt (2002). Competitive Irrationality: The Influence of Moral Philosophy. Business Ethics Quarterly 12 (3):279-304.
Anusorn Singhapakdi, Janet K. M. Marta, C. P. Rao & Muris Cicic (2001). Is Cross-Cultural Similarity an Indicator of Similar Marketing Ethics? Journal of Business Ethics 32 (1):55 - 68.
Joachim W. Marz, Thomas L. Powers & Thomas Queisser (2003). Corporate and Individual Influences on Managers' Social Orientation. Journal of Business Ethics 46 (1):1 - 11.
Janet Marta, Anusorn Singhapakdi, Dong-Jin Lee, Sebnem Burnaz, Y. Ilker Topcu, M. G. Serap Atakan & Tugrul Ozkaracalar (2012). The Effects of Corporate Ethical Values and Personal Moral Philosophies on Ethical Intentions in Selling Situations: Evidence From Turkish, Thai, and American Businesspeople. [REVIEW] Journal of Business Ethics 106 (2):229-241.
Anusorn Singhapakdi, Scott J. Vitell, C. P. Rao & David L. Kurtz (1999). Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making. [REVIEW] Journal of Business Ethics 21 (4):317 - 328.
Shira Haviv & Patrick J. Leman (2002). Moral Decision-Making in Real Life: Factors Affecting Moral Orientation and Behaviour Justification. Journal of Moral Education 31 (2):121-140.
M. Joseph Sirgy (1996). Strategic Marketing Planning Guided by the Quality-of-Life (QOL) Concept. Journal of Business Ethics 15 (3):241 - 259.
Added to index2009-01-28
Total downloads11 ( #301,028 of 1,793,170 )
Recent downloads (6 months)2 ( #344,170 of 1,793,170 )
How can I increase my downloads?