The Emergence, Variation, and Evolution of Corporate Social Responsibility in the Public Sphere, 1980–2004: The Exposure of Firms to Public Debate [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 104 (1):115-131 (2011)
This study examined the emergence of corporate social responsibility (CSR) as a public issue over 25 years using a content analysis of two national news- papers and seven regional, geographically-dispersed newspapers in the U.S. The present study adopted a comprehensive definition encompassing all four CSR dimensions: economic, ethical, legal, and philanthropic. This study examined newspaper editorials, letters to the editor, op-ed columns, news analyses, and guest columns for three aspects: media attention, media prominence, and media valence. Results showed an increase in the number of opinion pieces covering CSR issues over the 25-year period. The prominence of each of the four CSR dimensions varied over time. Each of the four CSR dimensions had its moment of media prominence when it was more important than the other dimensions. The most prevalent valence of the opinion pieces was negative; the volume of negative pieces increased over the 25 years, whereas the number of opinions with positive, neutral, and mixed tones showed little change over time. The study concludes by tracing the implications of the role of the news media for business ethics research.
|Keywords||Columns Corporate social responsibility Editorials Letters to the editor Media Media attention Media prominence Media valence Newspaper Public opinion|
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References found in this work BETA
Wendy Chapple & Jeremy Moon (2005). Corporate Social Responsibility (CSR) in Asia A Seven-Country Study of CSR Web Site Reporting. Business and Society 44 (4):415-441.
Andrew Crane & Bahar Ali Kazmi (2010). Business and Children: Mapping Impacts, Managing Responsibilities. [REVIEW] Journal of Business Ethics 91 (4):567 - 586.
David L. Deephouse & Pursey P. M. A. R. Heugens (2009). Linking Social Issues to Organizational Impact: The Role of Infomediaries and the Infomediary Process. [REVIEW] Journal of Business Ethics 86 (4):541 - 553.
Marsha A. Dickson & Molly Eckman (2008). Media Portrayal of Voluntary Public Reporting About Corporate Social Responsibility Performance: Does Coverage Encourage or Discourage Ethical Management? [REVIEW] Journal of Business Ethics 83 (4):725 - 743.
Ailian Gan (2006). The Impact of Public Scrutiny on Corporate Philanthropy. Journal of Business Ethics 69 (3):217 - 236.
Citations of this work BETA
Itziar Castelló, Mette Morsing & Friederike Schultz (2013). Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society. Journal of Business Ethics 118 (4):683-694.
Eric Guthey & Mette Morsing (forthcoming). CSR and the Mediated Emergence of Strategic Ambiguity. Journal of Business Ethics.
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