Journal of Mass Media Ethics 26 (4):263-282 (2011)
|Abstract||This study examines truthfulness through eight dimensions to explicate truth in health communication and explores the relationships between message truthfulness and message attributes and audience characteristics. A content analysis of 974 television antismoking ads from the Centers for Disease Control (CDC) reveals a high degree of truthfulness. Message truthfulness is related to thematic frames, emotion appeals, source, age, social role and smoking status, and positive framing of consequences. Ads targeted at teens/youth and smokers tend to have lower message truthfulness than ads targeting older age groups and non-smokers. Ads with humor and fear appeals are found to be less truthful.|
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
Douglas Walton (2011). The Structure of Argumentation in Health Product Messages. Argument and Computation 1 (3):179-198.
Lubomira Radoilska (2008). Truthfulness and Business. Journal of Business Ethics 79 (1/2):21 - 28.
Paolo Casalegno (2005). Truth and Truthfulness Attributions. Proceedings of the Aristotelian Society 105 (3):295–320.
Deirdre Wilson & Dan Sperber (2002). Truthfulness and Relevance. Mind 111 (443):632583-.
Ronald Fagin & Joseph Y. Halpern (1988). I'm OK If You're OK: On the Notion of Trusting Communication. [REVIEW] Journal of Philosophical Logic 17 (4):329 - 354.
Michael Rescorla (2007). A Linguistic Reason for Truthfulness. In Dirk Greimann & Geo Siegwart (eds.), Truth and Speech Acts. Routledge.
Baudouin Dupret (2011). Practices of Truth: An Ethnomethodological Inquiry Into Arab Contexts. John Benjamins Pub. Co..
Samuel Fleischacker (2004). Bernard Williams, Truth and Truthfulness: An Essay in Genealogy:Truth and Truthfulness: An Essay in Genealogy. Ethics 114 (2):380-385.
M. Hyman (2009). Responsible Ads: A Workable Ideal. [REVIEW] Journal of Business Ethics 87 (2):199 - 210.
C. G. Prado (2004). Truth and Truthfulness: An Essay in Genealogy. Australasian Journal of Philosophy 82 (3):523 – 525.
Michael R. Hyman & Richard Tansey (1990). The Ethics of Psychoactive Ads. Journal of Business Ethics 9 (2):105 - 114.
Leslie Anne Boldt-Irons, Corrado Federici & Ernesto Virgulti (eds.) (2009). Disguise, Deception, Trompe-L'oeil: Interdisciplinary Perspectives. Peter Lang.
Jeremy Walker (1969). Kierkegaard's Concept of Truthfulness. Inquiry 12 (1-4):209 – 224.
Dan Sperber (2002). Truthfulness and Relevance in Telling The Time. Mind and Language 17:457-466.
Eileen Daspro (2009). An Analysis of U.S. Multinationals' Recruitment Practices in Mexico. Journal of Business Ethics 87 (1):221 - 232.
Added to index2011-10-26
Total downloads5 ( #169,891 of 722,751 )
Recent downloads (6 months)2 ( #36,438 of 722,751 )
How can I increase my downloads?