David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 85 (2):445 - 462 (2009)
As the functional capabilities of high-tech medical products converge, supplying organizations seek new opportunities to differentiate their offerings. Embracing product sustainability-related differentiators provides just such an opportunity. This study examines the challenge organizations face when attempting to understand how customers perceive environmental and social dimensions of sustainability by exploring and defining both dimensions on the basis of a review of extant literature and focus group research with a leading supplier of magnetic resonance imaging (MRI) scanning equipment. The study encompasses seven hospitals and one private imaging center in the Netherlands and identifies five social aspects that cover 11 indicators. The authors conduct 22 customer perception interviews with key decision-making stakeholders involved in purchasing MRI scanning equipment. Respondents find environmental and social sustainability dimensions personally relevant but professionally secondary to cost, performance, and ability to use the equipment in their organizations' physical infrastructure. Finally, incorporating a product's environmental and social credentials within the marketing of MRI scanning equipment enhances the perception of the product offering in decisionmaking stakeholders' minds and provides a means of differentiation
|Keywords||high-tech medical equipment purchasing process decision making stakeholders environmental sustainability social sustainability|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Caroline Gauthier (2005). Measuring Corporate Social and Environmental Performance: The Extended Life-Cycle Assessment. [REVIEW] Journal of Business Ethics 59 (1-2):199 - 206.
Justin J. Keeble, Sophie Topiol & Simon Berkeley (2003). Using Indicators to Measure Sustainability Performance at a Corporate and Project Level. Journal of Business Ethics 44 (2/3):149 - 158.
Reinhard Steurer, Markus E. Langer, Astrid Konrad & André Martinuzzi (2005). Corporations, Stakeholders and Sustainable Development I: A Theoretical Exploration of Business–Society Relations. [REVIEW] Journal of Business Ethics 61 (3):263 - 281.
Citations of this work BETA
Onyeka K. Osuji & Okechukwu Timothy Umahi (2012). Pharmaceutical Companies and Access to Medicines – Social Integration and Ethical CSR Resolution of a Global Public Choice Problem. Journal of Global Ethics 8 (2-3):139-167.
Similar books and articles
K. Praveen Parboteeah, Helena M. Addae & John B. Cullen (2012). Propensity to Support Sustainability Initiatives: A Cross-National Model. [REVIEW] Journal of Business Ethics 105 (3):403-413.
Elena Fraj-Andrés, Eva Martinez-Salinas & Jorge Matute-Vallejo (2009). A Multidimensional Approach to the Influence of Environmental Marketing and Orientation on the Firm's Organizational Performance. Journal of Business Ethics 88 (2):263 - 286.
Jijun Gao & Pratima Bansal (2013). Instrumental and Integrative Logics in Business Sustainability. Journal of Business Ethics 112 (2):241-255.
Jacob Park (2007). China's Rapid Industrialization and its Sustainability Discontents. International Corporate Responsibility Series 3:365-375.
Andrew Dobson (ed.) (1999). Fairness and Futurity: Essays on Environmental Sustainability and Social Justice. OUP Oxford.
Jacob Park (unknown). China's Rapid Industrialization and its Sustainability Discontents: Understanding the Strategic Implications for Business. Philosophical Explorations:365-375.
Rosa Maria Dangelico & Devashish Pujari (2010). Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability. [REVIEW] Journal of Business Ethics 95 (3):471 - 486.
Sungchul Choi & Alex Ng (2011). Environmental and Economic Dimensions of Sustainability and Price Effects on Consumer Responses. Journal of Business Ethics 104 (2):269-282.
Lizet Quaak, Theo Aalbers & John Goedee (2007). Transparency of Corporate Social Responsibility in Dutch Breweries. Journal of Business Ethics 76 (3):293 - 308.
John Gowdy (2001). Strong Versus Weak Sustainability. Environmental Ethics 23 (2):155-168.
Added to index2009-01-28
Total downloads10 ( #146,834 of 1,101,742 )
Recent downloads (6 months)4 ( #81,804 of 1,101,742 )
How can I increase my downloads?