- New
-
Topics
- All Categories
- Metaphysics and Epistemology
- Value Theory
- Science, Logic, and Mathematics
- Science, Logic, and Mathematics
- Logic and Philosophy of Logic
- Philosophy of Biology
- Philosophy of Cognitive Science
- Philosophy of Computing and Information
- Philosophy of Mathematics
- Philosophy of Physical Science
- Philosophy of Social Science
- Philosophy of Probability
- General Philosophy of Science
- Philosophy of Science, Misc
- History of Western Philosophy
- Philosophical Traditions
- Philosophy, Misc
- Other Academic Areas
- Journals
- Submit material
- More
An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives
Journal of Business Ethics 100 (2):253-281 (2011)
Abstract
Cause- related marketing is an effective marketing tool for promoting corporate span class =' spanMy notes
Similar books and articles
Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making.Gordon Liu - 2013 - Journal of Business Ethics 113 (2):243-263.
Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective. [REVIEW]Gordon Liu & Wai-Wai Ko - 2011 - Journal of Business Ethics 104 (2):251-268.
Marketing strategies and the search for virtue: A case analysis of the body shop, international.Cathy L. Hartman & Caryn L. Beck-Dudley - 1999 - Journal of Business Ethics 20 (3):249 - 263.
Feeling Off Balance? Need an Alignment?Linda C. Rodríguez & Ivan Montiel - 2008 - Proceedings of the International Association for Business and Society 19:162-171.
Cross-sector Alliances for Corporate Social Responsibility Partner Heterogeneity Moderates Environmental Strategy Outcomes.Haiying Lin - 2012 - Journal of Business Ethics 110 (2):219-229.
Strategic partnerships, social capital and innovation: accounting for social alliance innovation.Dima Jamali, Mary Yianni & Hanin Abdallah - 2011 - Business Ethics, the Environment and Responsibility 20 (4):375-391.
Corporate social responsiveness: Choosing between hierarchical and contractual control. [REVIEW]Steven R. Salbu - 1993 - Journal of Business Ethics 12 (1):27 - 35.
A Multidimensional Approach to the Influence of Environmental Marketing and Orientation on the Firm’s Organizational Performance.Elena Fraj-Andrés, Eva Martinez-Salinas & Jorge Matute-Vallejo - 2008 - Journal of Business Ethics 88 (2):263 - 286.
A Case Study of Infant Health Promotion and Corporate Marketing of Milk Substitutes.Roger Lee Mendoza - 2012 - Health Care Analysis 20 (2):196-211.
Corporate social responsibility as cultural meaning management: a critique of the marketing of 'ethical' bottled water.Vinicius Brei & Steffen Böhm - 2011 - Business Ethics, the Environment and Responsibility 20 (3):233-252.
Analytics
Added to PP
2013-09-29
Downloads
17 (#843,162)
6 months
2 (#1,263,261)
2013-09-29
Downloads
17 (#843,162)
6 months
2 (#1,263,261)
Historical graph of downloads
Citations of this work
The Targeted “Solution” in the Spotlight: How a Product Focus Influences Collective Action Within and Beyond Cross-Sector Partnerships.Özgü Karakulak & Lea Stadtler - 2022 - Business and Society 61 (3):606-648.
Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial.Katharine M. Howie, Lifeng Yang, Scott J. Vitell, Victoria Bush & Doug Vorhies - 2018 - Journal of Business Ethics 147 (3):679-692.
Legitimation Work Within a Cross-Sector Social Partnership.Dominik Rueede & Karin Kreutzer - 2015 - Journal of Business Ethics 128 (1):39-58.
Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making.Gordon Liu - 2013 - Journal of Business Ethics 113 (2):243-263.
How and When Socially Entrepreneurial Nonprofit Organizations Benefit From Adopting Social Alliance Management Routines to Manage Social Alliances?Gordon Liu, Wai Wai Ko & Chris Chapleo - 2018 - Journal of Business Ethics 151 (2):497-516.
References found in this work
Corporate Social Responsibility and Resource-Based Perspectives.Manuel Castelo Branco & Lúcia Lima Rodrigues - 2006 - Journal of Business Ethics 69 (2):111-132.
Intra-organizational Volunteerism: Good Soldiers, Good Deeds and Good Politics.John Peloza & Derek N. Hassay - 2006 - Journal of Business Ethics 64 (4):357-379.
Cross-Sector Alliance Learning and Effectiveness of Voluntary Codes of Corporate Social Responsibility.Jane E. Salk - 2006 - Business Ethics Quarterly 16 (2):211-234.
Corporate social responsibility theories: Mapping the territory. [REVIEW]Elisabet Garriga & Domènec Melé - 2004 - Journal of Business Ethics 53 (1-2):51-71.
Effects of an Employee Volunteering Program on the Work Force: The ABN-AMRO Case.Dick Gilder, Theo N. M. Schuyt & Melissa Breedijk - 2005 - Journal of Business Ethics 61 (2):143-152.
PhilPapers logo by Andrea Andrews and Meghan Driscoll.
This site uses cookies and Google Analytics (see our terms & conditions for details regarding the privacy implications). Use of this site is subject to terms & conditions.
All rights reserved by The PhilPapers Foundation
Server: philpapers-web-7c76586df8-hc2g5 uwo