Proceedings of the International Association for Business and Society 21:244-252 (2010)
|Abstract||In this paper the authors explore the association between student predispositions to be either deontological or utilitarian and issue involvement. The suggestion is made that those who are more utilitarian/outcome driven will tend to be less involved with issues overall, but more likely to be persuaded by strong argument, than those who are more deontological/values driven. The results of an empirical examination into this conjecture are offered and discussed|
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