Creative thinking

World Futures 62 (6):455 – 463 (2006)
Life, and therefore evolution, is a creative process; creativity is not an attribute of a few gifted people. The way we think obscures this truth. Three ways of dealing with a problem are creativity, calculation, and choice. Creativity can occur when a single idea is held in two contradictory frames of reference. Thus to be creative we have to put aside our usual ways of thinking, which are based on either/or. When we put aside this way of thinking we will see that things do not change: they are change.
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DOI 10.1080/02604020600798635
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Gregory Bateson (1972). Steps to an Ecology of Mind. Monograph Collection (Matt - Pseudo).

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