David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 24 (4):331 - 342 (2000)
The ethical behavior of a national sample of marketing professionals was examined by analyzing their responses to four different types of ethical dilemmas presented in vignette form. The ethical situations operationalize the concepts of coercion and control, deceit and falsehood, conflict of interest, and self integrity, within the context of the marketing mix elements – place, promotion, price, and product. Responses were examined to determine whether behavior varied by type of ethical situation, and whether demographic factors affected their responses. The results indicate that marketing professionals vary their ethical decisions depending on which marketing mix decision they face. Among demographic variables, age, gender, and education level had significant but mixed influence on respondents' ethical decisions across the different situations.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
|Through your library||Configure|
References found in this work BETA
No references found.
Citations of this work BETA
Vykinta Kligyte, Richard T. Marcy, Ethan P. Waples, Sydney T. Sevier, Elaine S. Godfrey, Michael D. Mumford & Dean F. Hougen (2008). Application of a Sensemaking Approach to Ethics Training in the Physical Sciences and Engineering. Science and Engineering Ethics 14 (2):251-278.
Bodo B. Schlegelmilch & Magdalena Öberseder (2010). Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. [REVIEW] Journal of Business Ethics 93 (1):1 - 19.
Bahtışen Kavak, Eda Gürel, Canan Eryiğit & Öznur Özkan Tektaş (2009). Examining the Effects of Moral Development Level, Self-Concept, and Self-Monitoring on Consumers' Ethical Attitudes. Journal of Business Ethics 88 (1):115 - 135.
Adam Barsky (2011). Investigating the Effects of Moral Disengagement and Participation on Unethical Work Behavior. Journal of Business Ethics 104 (1):59-75.
Wing S. Chow, Jane P. Wu & Allan K. K. Chan (2009). The Effects of Environmental Factors on the Behavior of Chinese Managers in the Information Age in China. Journal of Business Ethics 89 (4):629 - 639.
Similar books and articles
Anusorn Singhapakdi, C. P. Rao & Scott J. Vitell (1996). Ethical Decision Making: An Investigation of Services Marketing Professionals. [REVIEW] Journal of Business Ethics 15 (6):635 - 644.
Ishmael P. Akaah (1996). The Influence of Organizational Rank and Role on Marketing Professionals' Ethical Judgments. Journal of Business Ethics 15 (6):605 - 613.
Gene R. Laczniak & Patrick E. Murphy (1991). Fostering Ethical Marketing Decisions. Journal of Business Ethics 10 (4):259 - 271.
Sharyne Merritt (1991). Marketing Ethics and Education: Some Empirical Findings. [REVIEW] Journal of Business Ethics 10 (8):625 - 632.
Anusorn Singhapakdi, Scott J. Vitell, C. P. Rao & David L. Kurtz (1999). Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making. [REVIEW] Journal of Business Ethics 21 (4):317 - 328.
S. W. Kelley, O. C. Ferrell & S. J. Skinner (1990). Ethical Behavior Among Marketing Researchers: An Assessment of Selected Demographic Characteristics. [REVIEW] Journal of Business Ethics 9 (8):681 - 688.
Tim Barnett, Ken Bass, Gene Brown & Frederic J. Hebert (1998). Ethical Ideology and the Ethical Judgments of Marketing Professionals. Journal of Business Ethics 17 (7):715-723.
Daulatram B. Lund (2008). Gender Differences in Ethics Judgment of Marketing Professionals in the United States. Journal of Business Ethics 77 (4):501 - 515.
Ishmael P. Akaah & Daulatram Lund (1994). The Influence of Personal and Organizational Values on Marketing Professionals' Ethical Behavior. Journal of Business Ethics 13 (6):417 - 430.
David J. Fritzsche & Helmut Becker (1983). Ethical Behavior of Marketing Managers. Journal of Business Ethics 2 (4):291 - 299.
Added to index2009-01-28
Total downloads20 ( #71,702 of 1,089,047 )
Recent downloads (6 months)1 ( #69,722 of 1,089,047 )
How can I increase my downloads?