David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 59 (4):307 - 317 (2005)
The paper explores a case of partnership between a large pharmaceutical company and a national charity in the United Kingdom, a partnership from which the drug company sought improved public relations, and the charity money. Neither side was able to accept this reality. Managers of the partnership insisted that its only purpose was to improve the lifestyle of teenagers. They were supported by a literature on partnership that also tends to ignore the distinction between the task the partnership is set and its fundamental purpose. While much is made of the benefits of partnership, there are likely to be costs, both private and social, associated with failure to admit the purpose of partnership.
|Keywords||partnership pharmaceutical industry charity|
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Citations of this work BETA
Salla Laasonen, Martin Fougère & Arno Kourula (2012). Dominant Articulations in Academic Business and Society Discourse on NGO–Business Relations: A Critical Assessment. [REVIEW] Journal of Business Ethics 109 (4):521-545.
Marlene J. Le Ber & Oana Branzei (2010). Value Frame Fusion in Cross Sector Interactions. Journal of Business Ethics 94 (1):163-195.
Nikas Egels-Zandén & Peter Hyllman (2011). Differences in Organizing Between Unions and NGOs: Conflict and Cooperation Among Swedish Unions and NGOs. [REVIEW] Journal of Business Ethics 101 (2):249 - 261.
Karin Kreutzer & Dominik Rueede (2015). Legitimation Work Within a Cross-Sector Social Partnership. Journal of Business Ethics 128 (1):39-58.
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