David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 80 (1):103 - 109 (2008)
The extant marketing literature provides little guidance for theory development or practice with regard to questions of ethical conformity and the resulting market response. To begin to bridge this research gap, we advance a theoretical framework of ethical conformity in marketing, appealing to marketing ethics, management strategy, and sociological foundations. We set the stage for our theoretical arguments by considering the role of normative expectations related to marketing practices and behaviors held by societal constituents. Against this backdrop, we propose drivers of conformity in marketing, including practices consistent with both overconformity and underconformity. The framework allows us to advance testable research propositions by which questions of ethical conformity may be explored. We conclude by suggesting additional future research needed to develop the domain, specifically in the form of empirical inquiries uncovering firm strategic decisions with ethical implications.
|Keywords||deviance theory identity institutional theory marketing ethics marketing strategy|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Robert K. Merton (1961). Social Theory and Social Structure. British Journal for the Philosophy of Science 11 (44):345-346.
Gene R. Laczniak & Patrick E. Murphy (2006). Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions. Business Ethics Quarterly 16 (3):313-322.
Citations of this work BETA
Sean Valentine, Lynn Godkin & Philip E. Varca (2010). Role Conflict, Mindfulness, and Organizational Ethics in an Education-Based Healthcare Institution. Journal of Business Ethics 94 (3):455 - 469.
Wei Zhou & Selwyn Piramuthu (forthcoming). Information Relevance Model of Customized Privacy for IoT. Journal of Business Ethics.
Similar books and articles
Praveen Aggarwal, Rajiv Vaidyanathan & Stephen Castleberry (2012). Managerial and Public Attitudes Toward Ethics in Marketing Research. Journal of Business Ethics 109 (4):463-481.
Allan J. Kimmel (2001). Ethical Trends in Marketing and Psychological Research. Ethics and Behavior 11 (2):131 – 149.
Donald P. Robin (1991). Epistemological Structures in Marketing. Business Ethics Quarterly 1 (2):185-200.
Mohammad Saeed, Zafar U. Ahmed & Syeda-Masooda Mukhtar (2001). International Marketing Ethics From an Islamic Perspective: A Value-Maximization Approach. [REVIEW] Journal of Business Ethics 32 (2):127 - 142.
Joel J. Davis (1992). Ethics and Environmental Marketing. Journal of Business Ethics 11 (2):81 - 87.
John M. T. Balmer, Shaun M. Powell & Stephen A. Greyser (2011). Explicating Ethical Corporate Marketing. Insights From the BP Deepwater Horizon Catastrophe: The Ethical Brand That Exploded and Then Imploded. [REVIEW] Journal of Business Ethics 102 (1):1-14.
Gene R. Laczniak & Patrick E. Murphy (1991). Fostering Ethical Marketing Decisions. Journal of Business Ethics 10 (4):259 - 271.
Bert van De Ven (2008). An Ethical Framework for the Marketing of Corporate Social Responsibility. Journal of Business Ethics 82 (2):339-352.
Naresh K. Malhotra & Gina L. Miller (1998). An Integrated Model for Ethical Decisions in Marketing Research. Journal of Business Ethics 17 (3):263-280.
George G. Brenkert (2008). Marketing Ethics. Blackwell Pub..
Added to index2009-01-28
Total downloads27 ( #112,700 of 1,725,822 )
Recent downloads (6 months)2 ( #268,283 of 1,725,822 )
How can I increase my downloads?