David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Mass Media Ethics 10 (4):210 – 222 (1995)
In this study the author argues that public relations practitioners must not ignore the public interest even though the term has been the subject of vigorous debate within both academic and professional circles. The author maintains - not-withstanding the controversy - that the public interest is intrinsic to the very definition of what it is public relations people do. He suggests the solution to the definitional problem rests in first formulating an abstract (general) definition, then moving to the operational level.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
Eyun-Jung Ki & Soo-Yeon Kim (2010). Ethics Statements of Public Relations Firms: What Do They Say? [REVIEW] Journal of Business Ethics 91 (2):223 - 236.
Mark Cenite (2009). Ethical Learnings From Borat on Informed Consent for Make Benefit Film and Television Producers. Journal of Mass Media Ethics 24 (1):22-39.
Kevin Stoker & Megan Stoker (2012). The Paradox of Public Interest: How Serving Individual Superior Interests Fulfill Public Relations' Obligation to the Public Interest. Journal of Mass Media Ethics 27 (1):31-45.
Similar books and articles
Hyo-Sook Kim (2005). Universalism Versus Relativism in Public Relations. Journal of Mass Media Ethics 20 (4):333 – 344.
Thomas H. Bivins (1993). Public Relations, Professionalism, and the Public Interest. Journal of Business Ethics 12 (2):117 - 126.
Yi-Hui Huang (2001). Should a Public Relations Code of Ethics Be Enforced? Journal of Business Ethics 31 (3):259 - 270.
Katie R. Place (2011). A Qualitative Examination of Public Relations Practitioner Ethical Decision Making and the Deontological Theory of Ethical Issues Management. Journal of Mass Media Ethics 25 (3):226-245.
James H. Bissland & Terry Lynn Rentner (1989). Education's Role in Professionalizing Public Relations: A Progress Report. Journal of Mass Media Ethics 4 (1):92 – 105.
Kathy Fitzpatrick & Candace Gauthier (2001). Toward a Professional Responsibility Theory of Public Relations Ethics. Journal of Mass Media Ethics 16 (2 & 3):193 – 212.
Shannon A. Bowen (2010). An Overview of the Public Relations Function. Business Expert Press.
Cornelius B. Pratt (1991). Public Relations: The Empirical Research on Practitioner Ethics. [REVIEW] Journal of Business Ethics 10 (3):229 - 236.
Thomas H. Bivins (1987). Applying Ethical Theory to Public Relations. Journal of Business Ethics 6 (3):195 - 200.
David L. Martinson (1994). Enlightened Self-Interest Fails as an Ethical Baseline in Public Relations. Journal of Mass Media Ethics 9 (2):100 – 108.
Added to index2009-01-28
Total downloads38 ( #64,240 of 1,696,633 )
Recent downloads (6 months)1 ( #346,145 of 1,696,633 )
How can I increase my downloads?