Journal of Mass Media Ethics 10 (4):210 – 222 (1995)
|Abstract||In this study the author argues that public relations practitioners must not ignore the public interest even though the term has been the subject of vigorous debate within both academic and professional circles. The author maintains - not-withstanding the controversy - that the public interest is intrinsic to the very definition of what it is public relations people do. He suggests the solution to the definitional problem rests in first formulating an abstract (general) definition, then moving to the operational level.|
|Keywords||No keywords specified (fix it)|
|Through your library||Configure|
Similar books and articles
Hyo-Sook Kim (2005). Universalism Versus Relativism in Public Relations. Journal of Mass Media Ethics 20 (4):333 – 344.
Thomas H. Bivins (1987). Applying Ethical Theory to Public Relations. Journal of Business Ethics 6 (3):195 - 200.
Cornelius B. Pratt (1991). Public Relations: The Empirical Research on Practitioner Ethics. Journal of Business Ethics 10 (3):229 - 236.
Shannon A. Bowen (2010). An Overview of the Public Relations Function. Business Expert Press.
Kathy Fitzpatrick & Candace Gauthier (2001). Toward a Professional Responsibility Theory of Public Relations Ethics. Journal of Mass Media Ethics 16 (2 & 3):193 – 212.
James H. Bissland & Terry Lynn Rentner (1989). Education's Role in Professionalizing Public Relations: A Progress Report. Journal of Mass Media Ethics 4 (1):92 – 105.
Katie R. Place (2011). A Qualitative Examination of Public Relations Practitioner Ethical Decision Making and the Deontological Theory of Ethical Issues Management. Journal of Mass Media Ethics 25 (3):226-245.
Yi-Hui Huang (2001). Should a Public Relations Code of Ethics Be Enforced? Journal of Business Ethics 31 (3):259 - 270.
Thomas H. Bivins (1993). Public Relations, Professionalism, and the Public Interest. Journal of Business Ethics 12 (2):117 - 126.
David L. Martinson (1994). Enlightened Self-Interest Fails as an Ethical Baseline in Public Relations. Journal of Mass Media Ethics 9 (2):100 – 108.
Added to index2009-01-28
Total downloads35 ( #34,173 of 549,122 )
Recent downloads (6 months)1 ( #63,361 of 549,122 )
How can I increase my downloads?