David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Mass Media Ethics 10 (4):210 – 222 (1995)
In this study the author argues that public relations practitioners must not ignore the public interest even though the term has been the subject of vigorous debate within both academic and professional circles. The author maintains - not-withstanding the controversy - that the public interest is intrinsic to the very definition of what it is public relations people do. He suggests the solution to the definitional problem rests in first formulating an abstract (general) definition, then moving to the operational level.
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Citations of this work BETA
Eyun-Jung Ki & Soo-Yeon Kim (2010). Ethics Statements of Public Relations Firms: What Do They Say? [REVIEW] Journal of Business Ethics 91 (2):223 - 236.
Mark Cenite (2009). Ethical Learnings From Borat on Informed Consent for Make Benefit Film and Television Producers. Journal of Mass Media Ethics 24 (1):22-39.
Kevin Stoker & Megan Stoker (2012). The Paradox of Public Interest: How Serving Individual Superior Interests Fulfill Public Relations' Obligation to the Public Interest. Journal of Mass Media Ethics 27 (1):31-45.
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