David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Mass Media Ethics 9 (2):100 – 108 (1994)
Some in public relations have suggested that practitioners adopt a philosophy of enlightened self-interest as an ethical baseline. The author contends that such a theory must be rejected because even the enlightened variety does not adequately weigh the needs of significant others - a central consideration in any effort to define ethical behavior. The author maintains that genuine sacrifice - at times required of those desiring to do the right thing - clearly can conflict with any theory espousing self-interest as a baseline. Further, there is a social dimension to ethics. By virtue of occupational title, the author holds that public relations practitioners have a particular responsibility to advance the social order. Ethical behavior - especially as it relates to public relations - must go well beyond a narrow concern that no injustice is done to individual persons.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
R. E. Ewin (1981). Co-Operation and Human Values: A Study of Moral Reasoning. St. Martin's Press.
Gilbert Harman (1977). The Nature of Morality: An Introduction to Ethics. Oxford University Press.
Henry Hazlitt (1972). The Foundations of Morality. Los Angeles,Nash Pub..
John Hospers (1961). Human Conduct. New York, Harcourt, Brace & World.
Citations of this work BETA
Chris Roberts (2012). Public Relations and Rawls: An Ill-Fitting Veil to Wear. Journal of Mass Media Ethics 27 (3):163-176.
Similar books and articles
Sherry Baker (1999). Five Baselines for Justification in Persuasion. Journal of Mass Media Ethics 14 (2):69 – 81.
Thomas H. Bivins (1987). Applying Ethical Theory to Public Relations. Journal of Business Ethics 6 (3):195 - 200.
Kathy Fitzpatrick & Candace Gauthier (2001). Toward a Professional Responsibility Theory of Public Relations Ethics. Journal of Mass Media Ethics 16 (2 & 3):193 – 212.
Genevieve McBride (1989). Ethical Thought in Public Relations History: Seeking a Relevant Perspective. Journal of Mass Media Ethics 4 (1):5 – 20.
Yungwook Kim (2003). Ethical Standards and Ideology Among Korean Public Relations Practitioners. Journal of Business Ethics 42 (3):209 - 223.
Thomas H. Bivins (1993). Public Relations, Professionalism, and the Public Interest. Journal of Business Ethics 12 (2):117 - 126.
Mathew Cabot (2005). Moral Development and Pr Ethics. Journal of Mass Media Ethics 20 (4):321 – 332.
Yi-Hui Huang (2001). Should a Public Relations Code of Ethics Be Enforced? Journal of Business Ethics 31 (3):259 - 270.
Katie R. Place (2011). A Qualitative Examination of Public Relations Practitioner Ethical Decision Making and the Deontological Theory of Ethical Issues Management. Journal of Mass Media Ethics 25 (3):226-245.
David L. Martinson (1995). Ethical Public Relations Practitioners Must Not Ignore 'Public Interest'. Journal of Mass Media Ethics 10 (4):210 – 222.
Added to index2009-01-28
Total downloads18 ( #109,984 of 1,692,897 )
Recent downloads (6 months)1 ( #193,926 of 1,692,897 )
How can I increase my downloads?