David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Mass Media Ethics 9 (2):100 – 108 (1994)
Some in public relations have suggested that practitioners adopt a philosophy of enlightened self-interest as an ethical baseline. The author contends that such a theory must be rejected because even the enlightened variety does not adequately weigh the needs of significant others - a central consideration in any effort to define ethical behavior. The author maintains that genuine sacrifice - at times required of those desiring to do the right thing - clearly can conflict with any theory espousing self-interest as a baseline. Further, there is a social dimension to ethics. By virtue of occupational title, the author holds that public relations practitioners have a particular responsibility to advance the social order. Ethical behavior - especially as it relates to public relations - must go well beyond a narrow concern that no injustice is done to individual persons.
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References found in this work BETA
R. E. Ewin (1981). Co-Operation and Human Values: A Study of Moral Reasoning. St. Martin's Press.
Gilbert Harman (1977). The Nature of Morality: An Introduction to Ethics. Oxford University Press.
Henry Hazlitt (1972). The Foundations of Morality. Los Angeles,Nash Pub..
John Hospers (1961). Human Conduct. New York, Harcourt, Brace & World.
Citations of this work BETA
Chris Roberts (2012). Public Relations and Rawls: An Ill-Fitting Veil to Wear. Journal of Mass Media Ethics 27 (3):163-176.
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