Abstract

This paper investigates how social movements generate new and profit-driven organizational forms in the context of Socially Responsible Investment. Building on empirical evidence from previous research, we highlight the transformation of SRI from an activist-driven movement aimed at lobbying corporations for social causes to a profit-driven industry focused on generating revenue for investors. We first show this change as it occurs across time in the US. Then, we discuss the cross-cultural diffusion of this practice from US to two continental European countries. We provide a collective action model framework to account for this process of institutional commodification.